Leakly is a website conversion rate optimization (CRO) audit tool designed to help users find and fix website issues that affect conversion rates. Its core feature is a free CRO audit: after users enter a URL, Leakly loads the page in a real browser, simulates a first-time visitor's browsing path, checks for friction points in the copy, forms, and mobile journey, and provides prioritized fix recommendations with evidence.
Main capabilities include:
- Conversion score: a score from 0-100, calculated from findings rather than generated by a language model, so rerunning the same website does not cause the score to drift.
- Annotated screenshots: under categories such as UX, trust, copy, funnel, and performance, use annotated screenshots to show each leak point, along with evidence.
- Prioritized fixes: leak points are ranked by impact, confidence, and effort, each with rewrite suggestions that can be pasted directly.
- Desktop and mobile audits: capture both viewports at the same time and flag issues that appear on only one side, such as a cookie banner blocking the signup button.
- Funnel step association: each leak point is located on the funnel step where visitors drop off, helping users determine which page to open first.
- Speed and stability checks: on conversion path pages, measure metrics such as LCP and INP on a mid-range phone.
- Public rules library: 32 rules across six categories, versioned, with each finding linked to the rule behind it, the required evidence, and the fix.
- Scheduled re-audits: triggered weekly or by deployment, compare run results through fingerprints to identify fixed, newly added, and regressed leak points.
How to use it: users only need to paste a URL, with no account or installation required, and get a score and the first batch of leak points in about one minute. Agencies can run audits across client websites and share reports. Paid plans can connect GA4, PostHog, Stripe, or Shopify to weight each leak point by traffic and revenue.
Applicable scenarios: suitable for websites running trial and demo signups, e-commerce cart and checkout flows, form and phone conversions, and agencies conducting conversion audits for clients. Leakly is used together with data analytics tools: analytics tools show where visitors drop off, and Leakly shows why they drop off and what should be changed.
Limitations: Leakly does not replace analytics tools, and does not prove that proposed changes will definitely increase revenue. It does not configure ad bids, tags, or broad match campaigns, which are ad account tasks. If a page times out or a category cannot be checked, that page is excluded from the score and listed, rather than counted as perfect. For specific pricing and the feature differences between the free and paid plans, please refer to the official page.
