Format is a website building tool designed specifically for creative professionals, whose core purpose is to help photographers, designers, illustrators, and other creative workers easily showcase their work, manage clients, and grow their online business. Users can create professional portfolio websites without writing code, and the platform offers over 90 themes and thousands of design variables, supporting flexible layouts and custom pages to meet the needs of different levels of design experience.
Main capabilities include: In terms of portfolio display, users can build custom layouts by dragging elements, scaling, editing, and overlapping, creating unique gallery layouts, custom colors, text formatting, and code embeds. For client management, it provides branded client galleries, seamless file transfer, and secure contracts, covering the complete creative workflow from proofing to delivery. E-commerce functionality allows the sale of products, services, and digital downloads, with no commission. In addition, the platform also supports private video screenings (uploaded videos can be played for up to 120 minutes), a curated font library (with the ability to upload Adobe and Google fonts), instant website translation (multilingual through Weglot integration), advanced search engine optimization (editing page titles and meta descriptions, optimizing image alt text, structured blog posts and store products), and Moodboards functionality, making it easy to build creative direction in Workflow and invite clients to participate.
In terms of usage, users can quickly get started by uploading images and content into professional design templates, or use the Flex Block tool to freely build layouts, with support for adding custom CSS/HTML, plugins, or code embeds in an advanced code editor. All plans automatically include website hosting, with no need for third-party hosting services. Users can connect an existing custom domain, and the customer service team can assist with the connection. The platform offers a 14-day free trial, no credit card required, and annual plans can enjoy a limited-time discount.
Applicable scenarios include: creative professionals building an online portfolio, managing client projects, selling digital products, showcasing video work, building multilingual websites, and optimizing search exposure. Customer service is provided by professionals with backgrounds in photography, art, and design, and one-on-one consultations can be booked to get advice on portfolio curation, theme design, SEO, gallery and custom page creation, store setup, and more.
In terms of limitations, the materials do not provide specific pricing, detailed feature differences among plans, or transaction costs beyond platform fees, and none are currently available.
