Weiredian (also known as Weiredian) is a media communication big data application platform based on massive media data and aimed at government, enterprises, media, and self-media practitioners. Its goal is to discover ongoing or potential hotspots across the entire internet and build a complete chain from hotspot discovery and hotspot analysis to communication effect evaluation and a hotspot event case library.
In terms of use, Weiredian mainly serves user groups that need to understand online hotspots and communication trends in real time, such as government departments, corporate brands, media organizations, and self-media operators. Through the aggregation and mining of multi-source media data, the platform helps users grasp hotspot trends, analyze communication paths, and evaluate communication effects.
Main capabilities include: hotspot event analysis, which can conduct in-depth mining of information across the entire internet based on keywords, analyze the evolution process of an event from the embryonic stage, development stage, climax stage, decline stage to rebound stage, and sort out information communication paths, key nodes, development trends, and cycle analysis; Weibo event analysis, which conducts similar in-depth mining and analysis of information on the Weibo platform; competitor analysis, which focuses on brands or industries of interest to users and conducts comparative analysis of the market voice, media placement, communication information, etc. of two or more parties in information across the entire internet (materials show support for comparison of 3 products); self-media content communication analysis, which analyzes the communication data of self-media accounts by screening monitoring plans, saving materials, and other methods. In addition, the platform also has research and development capabilities based on multimodal content recognition (CMR), computer vision (CV), natural language processing (NLP), automatic speech recognition (ASR), knowledge graph (KG), and other technologies, such as MiduCMR, MiduCTC, MiduCV, MiduNLP, MiduDCE, etc., used for multimodal information processing, content review, and intelligent applications. Based on technologies such as big data, natural language processing, and knowledge graphs, it can achieve precise recognition of content such as text, images, audio, and video, and quickly locate problems through capabilities such as全网 media inspection, website inspection, and forum inspection, serving content security and public opinion management.
In terms of usage, users need to register and log in to the platform (the website is https://www.wrd.cn/login.shtml），注册时需填写有效信息，客服会在12小时内通过电话联系开通账号。平台提供热点事件分析、微博事件分析、竞品分析、自媒体分析等功能入口，部分分析功能需付费购买。资料显示的价格包括：竞品分析 9.9 yuan/1 time, 49.5 yuan/5 times;全网 event analysis 99 yuan/1 time, 495 yuan/5 times; Weibo event analysis 99 yuan/1 time, 495 yuan/5 times; self-media analysis 9.9 yuan/1 time, 49.5 yuan/5 times. In addition, subscription services have packages ranging from 9.9 yuan to 399 yuan depending on the number of analyses (for example, 9.9 yuan corresponds to a cumulative analyzable number with a forwarding volume of 1,200, and if an average of 200 forwards per day can be analyzed for 6 days, etc.; the specific details are subject to the materials). Forwarding to Weibo requires payment, each forwarding costs 0.01 yuan. Manual service is a paid function, and you need to contact QQ customer service or call the customer service phone numbers (400-600-7505, 4008202323) for consultation.
Applicable scenarios include: public opinion monitoring and hotspot tracking for governments and enterprises, topic planning and communication effect evaluation for media organizations, content communication analysis for self-media practitioners, and business analysis scenarios that require competitor comparison and industry trend attention.
In terms of limitations, some data detection is截至 December 31, 2021, at which point Weiredian will stop information detection; in the analysis function, keywords support a maximum of 50 Chinese characters, and modifications within 50 characters can be made; competitor analysis only supports comparison of 3 products; event analysis can analyze data within one year of the current time; functions such as全网 event analysis and Weibo event analysis require payment. Registration requires agreeing to the privacy agreement and service agreement, and the platform will use and disclose personal information in accordance with the privacy policy.
