Newly (newly.app) is an AI app building platform for native iOS and Android apps. Its core purpose is to let users describe ideas in natural language, with an AI agent completing design, building, and deployment, taking an app from idea to the App Store and Play Store, which the company says can be done in minutes rather than months.
In terms of main capabilities, the platform provides support for the process from idea to app store: users describe their needs in plain English, and the AI handles the rest. The apps built use React Native and Expo and can be compiled into true native iOS and Android code rather than web views, to achieve native app performance and experience. The platform provides fluid infrastructure, including automated databases, authentication, and storage, which can scale with the user, with no configuration required. For design, it provides a canvas with adjustable UI and embedded device previews. It also supports generating the visual assets required for the app store and Play Store, automates app store screenshots, and provides landing pages and metadata submission. Apps can integrate backend and AI services, so they are more than just an interface. The platform provides full access to the app source code, and users can export, modify, and deploy it anywhere, which the company calls zero vendor lock-in. In addition, it supports inviting teammates to collaborate on building in real time.
In terms of usage, users describe an app idea through a prompt, and the AI agent designs, builds, and deploys it. The platform provides iOS and Android simulators for testing. In paid plans, it also includes automated testing (covering dozens of iOS and Android devices), app store compliance, app store screenshot automation, landing pages and metadata submission, priority support, and more.
Applicable scenarios include: users with no coding experience who want to publish an app; entrepreneurs who want to quickly validate business ideas and test ideas in minutes; and experienced developers who can use AI-assisted iteration, GitHub integration, and generated source code access. The company provides three user cases: Tina used Newly to build Linen while raising three children, and published it on the App Store about four months later; Parth Patel used Newly to build LokaLinc, a community app for the Indian diaspora in Germany, with an initial prototype in about three hours, publishing on iOS and Android about two and a half months later, and gaining more than 500 users in the first three weeks; Hatton Humphrey used Newly after 30 years of experience in technology, app development, and architecture, and valued AI-assisted iteration as well as GitHub integration and generated source code access. The company notes that these timelines and results come from interviewsand that each story includes sources and context.
Limitations and information not provided: The official text does not state free trials, specific pricing, refund policy, supported countries or regions, details of data privacy and security policies, a list of APIs or third-party integrations, the specific names of AI models, app review pass rates or guarantees, or the platform's own system requirements. Some features (such as automated testing, app store compliance, screenshot automation, landing pages and metadata submission) appear only in descriptions of paid plans, and their specific scope and limitations are not yet provided.
