NEX is an AI platform for CPG brands, officially positioned as a comprehensive system that unifies creative, attribution, governance, and media buying, designed to help brands achieve profitable growth on paid social and retail media.
Purpose NEX helps brands grow on owned and retail channels, using cutting-edge visual intelligence across measurement, creative, and media buying. Its core idea is to replace the multiple software and agencies previously fragmented by channel and creative type with a single vendor, achieving unified omnichannel management.
Main capabilities
- Creative generation: Supports static, video, and UGC ad creatives, tailored to each placement. Officially, creatives are AI-generated and then polished by its designers to ensure brand consistency, product consistency, and audience targeting, and can be produced at scale.
- Product content scanning: A single product scan can generate ads, emails, landing pages, and AI assistant descriptions of the category content.
- Email management: Provides complete email management, including creative, customer CRM management, and workflows.
- LLM ranking monitoring: Understand how the brand ranks in mainstream LLMs such as ChatGPT, Claude, and Gemini, for example when answering "which protein bars have no added sugar."
- Page generation: Generates Shopify, WooCommerce, and Shopline pages for products, offers, and promotions.
- Media buying: Manages paid social and retail media as a single budget, with NEX shifting budget daily across campaigns, ad sets, and networks, optimizing for net profit rather than carrying over last quarter's performance.
- Measurement and attribution: The goal is to prove the marginal value of each creative and avoid wasting compute on underperforming assets.
How to use No specific operating steps or installation commands are provided on the official page; it only mentions "Sign up for a demo now." To use it, you need to contact them through the official website to get a demo.
Use cases Mainly aimed at CPG brands, for growth on owned and retail channels, covering ad creative generation, media buying, performance measurement and attribution for paid social and retail media, as well as email marketing and e-commerce page creation.
Limitations Official materials do not provide pricing, specific billing models, technical details beyond platform support scope, or usage restrictions. This information is not currently available.
