Hermoso

Hermoso is an AI marketing agent with a built-in AI ad generator, positioned as covering the entire marketing workflow with automation.

1. Main Purpose According to official information, Hermoso is used to discover ads that are winning in your market, create video and image ads and organic traffic posts in the user's brand style, publish them to various channels, and run and manage ad campaigns and placements, achieving an integrated marketing workflow.

2. Main Capabilities

3. Ad Research: Ad Spy scans the Meta, Google, and LinkedIn ad libraries as well as organic content on platforms such as TikTok, Instagram, YouTube, Reddit, and Threads, ranking category creatives by how long ads have been running. The company says that how long an ad has been running is a better indicator of conversion performance than its appearance.

4. AI Ad Generation: Through conversation, plan angles, write copy, select creators, and render ads; real products and brands are preserved, and text is composited at the pixel level to ensure wordmarks are not wrong. It offers 40+ video ad formats, and a built-in model router selects the appropriate model for each task.

5. Ads Studio: Select products from a product catalog, specify the number of ads for each product, and generate completed static ads in batches, each using a different layout and containing the real product and logo.

6. Video Cloning: You can paste any video link and clone that video for your brand, replacing the person on screen, whether a real person or an AI host described by the user in their own language.

7. Publishing and Scheduling: Supports publishing organic content to 11 organic channels in total: Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn, Pinterest, Bluesky, Telegram, and Google Business Profile, and can publish immediately or schedule to a content calendar.

8. Ad Placement Management: Build, view, and optimize paid ad campaigns on 12 ad platforms without leaving Hermoso.

9. Automation and Engagement: After enabling autopilot, new posts are generated for the brand every day, which can be manually approved or automatically published; DM automation can reply to comments and direct messages on Instagram, Facebook, Messenger, and X.

10. MCP and CLI: Provide agents with 906+ tools via an OAuth endpoint for ad research, finished rendering, publishing, and ad campaign management, with each call returning a persistent asset URL or structured results. Can be used in the web studio, and also in clients such as Claude, ChatGPT, Grok, Cursor, Claude Code, Codex, Cline, OpenClaw, and Hermes.

11. Integrations: The officially listed connections include Google Business Profile, Microsoft Advertising, Apple Search Ads, Instagram Direct, Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, and others.

III. How to Use

• Web studio: Use the full studio capabilities directly in the Hermoso web version, including images and video.
• Using in Claude: Copy the connector URL, open Customize → Connectors, + Add → Add custom connector, name it Hermoso and paste the URL, connect and approve, log in with a Hermoso account on the consent page, no key required, then ask Claude for "an image ad with Hermoso".
• Using in ChatGPT: Open Plugins → Add → Create MCP App, name it Hermoso, paste the URL as the Server URL, keep OAuth → Create (if there is no Create MCP App, you need to enable Developer mode in Settings → Plugins), log in with a Hermoso account, then make a request.
• Installing in Claude Code: Run the install command once in the terminal, which will add five Hermoso skills (marketing, research, ad-from-brand, generate, product-photoshoot), and run the hermoso command via npx. If already in a session, you can enter /plugin marketplace add hermoso-ai/hermoso, then /plugin install hermoso@hermoso. On first usethe agent will open a browser to log in with a Hermoso account; on machines without a browser, you can use npx -y hermoso auth login --token <your key>, and create the key in MCP & CLI.
• Installing in Cursor: Run the install command to add five skills; add -g to install for each project; then make a request to Cursor.
• Installing in Codex, Cline, OpenClaw, and Hermes: Run the install command to add five skills, then make a request to the corresponding client.
• Using in Grok: Open Plugins → Connectors, New Connector → Custom → paste the URL (or go directly to grok.com/connectors); on Business and Enterprise plans, a team admin can add it once for everyone; log in with a Hermoso account and then make a request. For Grok Bot, you need to open MCP & CLI → Terminal & API keys within the Hermoso app to create a key, add the Hermoso Marketing Bot, and paste the key as prompted.
• Local process client: You can use the local startup method, which does not consume context before running tools.
• REST API: app.hermoso.ai/v1 provides the same tools, using an hmk_ key.

IV. Use Cases Suitable for marketing teams, creators, managed-service operators, and agencies that need cross-channel placement and organic traffic publishing, as well as people who want to directly complete ad research, generation, publishing, and placement management within existing AI assistants. The official statement says that major global brands are already running AI ads, and now this becomes a tool rather than a studio budget.

V. Limitations and Notes

• Plans differ by credits; paid plans add features such as generating real human faces using your own photos; every plan includes the full studio, including images and video; scheduling, campaign management, measurement, and unlimited profiles are available in all plans, including the Free plan.
• The official statement says you can start without a credit card and get 250+ free credits, and earn while you use it.
• Specific pricing, the complete list of platforms, and whether each feature is exactly the same across all plans are not fully explained in the materials.
• The official usage steps and commands must be executed as written; other capabilities not mentioned in the materialscapabilities, pricing, or effects are not provided at this time.