Linkrunner is an AI-driven MMP (Mobile Measurement Partner) platform for mobile growth teams, officially positioned as an attribution tool that lets you avoid paying the "AppsFlyer tax," used to measure installs, cohorts, deep links, and campaign performance.
Purpose
- Turn install data into insights by unifying attribution, deep linking, cohorts, revenue, and retention data to build a dashboard for daily campaign decisions.
- Help growth teams understand the true performance of each channel and reduce budget waste.
Key capabilities
- Unified dashboard: manage attribution, deep linking, SKAN, referrals, and remarketing in one place.
- Data integration: connect ad platforms, analytics tools, engagement systems, and revenue sources to form a complete attribution view.
- Security and compliance: the company says it has AICPA SOC 2 Type 2 certification.
- SDK support: provides native SDKs for React Native, iOS, Android, Flutter, Expo, Web, Capacitor, Cordova, and others.
- Coming soon: AI powered marketing agents coming soon.
- Other mentioned capabilities: linking creative patterns to revenue, ROAS anomaly alerts (an example mentions that a sudden ROAS drop may be caused by an outdated SDK version).
How to use
- The company says you can go live after integration, and developer experience is core.
- Provides event setup support; the official example recommends adding key events such as signUp, purchaseMade, and addToCart.
- Supports connecting to ad platforms such as Apple Search Ads.
- The company says no credit card is required, and the first 25,000 attributed installs are free.
Use cases
- Mobile app growth teams, covering industries such as gaming, fintech, D2C, edtech, and mobility.
- The company says its customers include more than 40 app companies such as Playo, Matiks, BukuWarung, Lingopanda, Grapevine, Fold Money, Stratzy, ABCoffee, Alle, The Elefant, Pocketful, Karobar App, August AI, and CraftMyPlate.
Limitations
- Information is not yet provided on specific pricing, the complete feature list, the launch time of the AI marketing agents, or details of supported platforms.
