Clearbit is a tool focused on B2B data enrichment, and it has now joined HubSpot, becoming the first HubSpot native data provider, with capabilities upgraded through artificial intelligence.
Key capabilities
- Building the data foundation: Clearbit collects information from publicly available web data, its own proprietary data, and large language models (LLMs), transforming unstructured information into precise, standardized datasets to provide reliable, clean, and accurate data support for B2B teams.
- Enrich every record: It covers every country in the world and supports any language. Clearbit starts with the most accurate data sources, then integrates all other available sources to achieve the best combination of accuracy and coverage.
- Instant scoring and routing: It provides the data needed to score and route every lead in real time, helping teams identify high-fit leads in real time and focus their energy on the most important matters.
- Reveal purchase intent: Using best-in-class IP intelligence data, it transforms anonymous website traffic into real purchase intent signals. The visitor dashboard highlights companies that match the ideal customer profile, allowing outbound efforts to focus on qualified businesses that have shown interest.
- Shorten forms to improve conversion: Reduce filling friction by removing fields that Clearbit can enrich and complete from just an email address. The dynamic form shortening feature only displays necessary fields when enriched values cannot be obtained, ensuring 100% coverage of lead data.
How to use Clearbit centers on data enrichment, automatically completing information by collecting email addresses and other means, and is integrated into the HubSpot platform as a native data provider. Specific installation and configuration steps are not yet provided.
Use cases Suitable for B2B sales and marketing teams, used to enrich customer records, score and route leads in real time, identify the purchase intent of website visitors, and optimize form fields to improve conversion rates, thereby optimizing go-to-market strategies.
Limitations Details regarding pricing, specific integration steps, supported platforms, and other information are not yet provided in the materials.