AI Website Auditor is a free AI visibility detection tool, and its official website address is https://website-auditor.io/ai-website-audit。其核心用途是帮助用户了解当客户向 When AI assistants such as ChatGPT, Claude, Gemini, and Perplexity are asked purchase-intent questions, whether your business appears in the answers, which competitors are recommended, and which factors on the website help or hinder being mentioned by AI assistants.
The main capabilities include:
-
AI visibility measurement. Each audit submits a set of category questions (that is, questions customers might actually type) separately to ChatGPT, Claude, Gemini, and Perplexity, and then reads which businesses each assistant mentioned. The report shows the "appearance rate" for each platform and indicates the number of real answer samples used for the calculation.
-
Competitor and source analysis. The report lists which competitors each AI assistant recommended instead of you, and which pages the AI cited when answering; these sources are labeled as your own, a competitor's, or third-party.
-
AI crawler access check. It checks whether your robots.txt allows a total of twelve AI crawlers, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, to read the website.
-
AI-readable markup check. It checks signals such as structured data, LocalBusiness schema, sitemaps, meta descriptions, and Open Graph tags.
-
Routine website checks. The same free report also includes security response headers, performance, broken links, and form checks.
-
Noise distinction. Each score in the report comes with a 90% Wilson score interval, and when remeasured in the Pro dashboard, the two intervals are compared to determine whether a change is a "real change" or "within the noise range."
How to use: Enter the website address at the top of the page; the tool will identify the business and city from the homepage, and if the identification is uncertain, it will ask you to confirm, then click "Scan My Site" to start the scan and generate a report within about one minute. No account or credit card is required.
Use cases: To understand a business's recommendation visibility in AI search and AI answer scenarios, to measure results for generative engine optimization (GEO) and answer engine optimization (AEO), and to troubleshoot crawler access, markup standards, and basic website issues.
Limitations and notes: AI assistants do not give exactly the same answer twice, so scores built from a small number of answers may fluctuate due to chance; one audit is only a snapshot. The free version includes the full audit, but Pro provides enhanced features such as fix files, retesting, and competitor comparisons; Pro is 10 USD/month, free for the first 7 days but requires providing a payment method, no charge before the trial ends, and can be canceled at any time. Specific statistics about the tool (such as the number of websites audited and the number of businesses helped) come from the official page and may change over time.
