Bloomreach is an AI-driven marketing and e-commerce personalization platform, with its core product being Loomi AI - an agentic platform that can understand each customer and personalize their experience in real time across channels such as email, web, mobile, and search.
Purpose
Loomi AI is designed to turn email sends into revenue and run through the entire customer journey. It builds every email around the customer - recommending the products they want, predicting the moment they will open, and offering incentives that drive conversion, rather than sending the same message to everyone. Starting with email, Loomi decides the next best action across channels such as web, SMS, and advertising, and knows when to stay silent.
Main Capabilities
- Real-time personalized decisions: Loomi does not simply orchestrate messages; it orchestrates decisions in real time. It makes personalized decisions instantly with every interaction.
- Based on enterprise data: Every decision runs on the enterprise's real-time data, including data warehouses, orders and inventory, POS, and internal systems, rather than on generic models.
- Next best action: Loomi weighs signals such as behavior, context, and intent to continuously choose the next best action for each customer, with decisions going live instantly in the channel where the customer is, with no delay.
- Self-learning: Every open, click, and purchase feeds back into the system, making each cycle more precise.
- Application coverage: Provides applications such as email, SMS, app push and in-app messages, self-learning search (understanding intent rather than keywords), advertising (using existing data to lower CAC), and website personalization (personalizing every page in real time from homepage to checkout).
- Agents: Includes the Loomi marketing agent (which turns a single prompt into a complete, on-brand, data-driven email workflow) and the Loomi shopping agent (which guides each shopper through the right purchase via real-time conversation).
- Open connectivity: Build custom agents and workflows through an open MCP layer, connect Loomi to any tool or interface, and connect to more than 175 e-commerce, data, advertising, messaging, developer, and analytics tools.
How to Use
Enterprises can apply Loomi to scenarios such as email, SMS, app push, search, advertising, and website personalization. Marketers can use the marketing agent to generate a complete email campaign from a single prompt; websites can deploy the shopping agent for real-time conversational guidance. Loomi connects to the tools the enterprise already has and runs on real-time business data. The official offering includes a no-commitment trial, so you can first experience Loomi AI on your own use cases.
Use Cases
Loomi is suitable for many industries, including beauty, fashion, travel, hospitality, and food and beverage. Cases officially showcased include: Benefit Cosmetics used Loomi to coordinate the launch of a new product line across email, web, and search, achieving a 40% increase in revenue per email and a 50% increase in click-through rate; Popeyes UK used Loomi to unify online and offline data, and with 75% of orders coming from self-service kiosks, drove a 3x increase in revisit rate; On the Beach used Loomi to trigger campaigns when prices dropped or inventory changed, achieving a 362% increase in RPV and a 587% increase in conversion rate; HMV used Loomi to target lookalikes of high-value customers and suppress low-value segments, achieving a 14% increase in revenue and a 425% increase in landing page views; New York Pizza used Loomi to identify discount-sensitive customers and trigger targeted offers, achieving an 89% increase in conversion rate.
Limitations
Currently, official materials do not provide detailed information on pricing, specific platform compatibility limitations, implementation timelines, or technical requirements. The specific availability of some features may vary depending on enterprise configuration and integration.
