Morevy is a recurring revenue analysis software for people who need to explain MRR and ARR movements, such as finance operations staff and fractional CFOs. It generates revenue analysis from customer data and billing activity, helping users explain the reasons behind revenue changes rather than just reporting the numbers.
Main capabilities
- Revenue movement decomposition: Decomposes recurring revenue movements from the top line down to the customer level, showing which customers drove the change and verifying whether the amounts reconcile with the ending balance. Supports slicing by plan, cohort, or any column, with all slices summing back to the same ending balance.
- Multi-dimensional metrics: Provides NRR, GRR, LTV, cohort retention, segmentation, decision cards, Excel workbooks, editable live charts each month, and supports "ask it anything."
- Traceable and defensible: Every number is traced and verified against source data in 5 ways before publication.
- Separation of calculation and AI: Numbers such as new customers, reactivations, expansion, contraction, and churn are calculated by a fixed rules engine, not using language models; AI only writes commentary after the math is complete, and after user review the user judges the final result.
- Rule continuity: Users can make decisions about how refunds or credits are handled, and Morevy saves them as rules that are automatically followed in subsequent months.
- Honest labeling: If there is no honest version of a number based on the user's data, it is labeled "not yet available" with an explanation of why, rather than substituting an estimate.
How to use
- Connect a data source: Connect Stripe, or upload existing billing export files. Each customer gets an independent workspace, and multiple customers can be managed with one login.
- Review the month: See which metrics changed, check items, and open questions, and ask questions directly.
- Confirm and export: Generate a close workbook, printable brief, presentation, and model, all based on verified numbers.
Use cases
- Finance staff who need to quickly explain MRR and ARR movements.
- Accountants or fractional CFOs managing revenue analysis for multiple clients.
- Monthly close and revenue review processes.
Limitations
- Requires billing or subscription activity data the user already has, i.e., a Stripe connection or billing system export.
- The financial model refuses to generate based on too short a history.
- Months close on the last calendar day confirmed at setup.
- Specific commercial information such as fees, pricing, and free trials is not yet provided.
