Crafted is an AI-native creative agency designed to provide full-service creative services spanning GTM, marketing, and branding at a price far below traditional agencies. Its core philosophy is "AI automates, humans refine," meaning AI handles the tedious preparatory work, while the actual design work is done by human artists, ensuring the output matches the brand tone.
Main capabilities include:
- Brand identity: logos, color palettes, typography, and brand voice, building an identity system that stays consistent from website icons to billboards.
- Launch videos: cinematic films from script to delivery, supporting live action, animation, or a combination of both.
- Presentations: slides with clear stories, clean data, and polished visuals for investor and sales scenarios.
- Motion graphics: logos, reveals, and animations for video, web, and product.
- Video editing: long-form edits, highlight reels, and short videos, plus color grading, sound, and subtitles.
- Website design: design, animation, and launch of marketing websites, in weeks rather than months.
- Interface design: flows, screens, and design systems ready for engineering handoff, suited to information-dense products.
- Social media content: posts, carousels, and short videos, with copy and design completed in one pass.
How to use it: users simply submit requests in the chat tools their teams already use, such as Slack, Discord, Telegram, or WhatsApp, and the AI agent is online 24/7. On first use, brand information needs to be provided, and the system remembers the user's preferred tone, colors, and fonts. The AI writes briefs, prepares files, and extracts brand context, then real artists complete the final design. All delivered files are export-ready, with naming, dimensions, and specifications complete, and can be used directly for publishing, presentations, or development handoff.
Use cases: from fast-growing startups, venture-backed SaaS, and Web3 labs to traditional banks, Crafted provides creative support for businesses of all sizes. Cases include helping a startup complete branding, a presentation, and a landing page in three weeks, enabling it to have the image of a Series A company before its seed round; delivering feature launch videos and assets during YC; and providing end-to-end support for a Product Hunt launch.
Limitations: the current information does not provide specific pricing information, service-level agreements, refund policies, or technical details. Users need to submit requests through chat tools, which may involve some learning cost for teams unfamiliar with these tools.
