Nosto is an AI personalization platform for e-commerce scenarios, with the core goal of increasing conversion rates, average order value (AOV), and customer loyalty through smarter product discovery and personalized experiences.
Its main capabilities consist of four parts: Commerce Search uses AI to understand shopper intent, going beyond keyword matching to return more relevant results; Product Discovery shortens the purchase path through personalized search, category merchandising, and product recommendations; Real-Time Personalization adapts content, banners, and product displays to each user's preferences across websites, apps, and email; Conversion Rate Optimization identifies and improves the areas that affect performance through continuous testing and experimentation.
The platform also provides a central AI agent named Huginn and its team of dedicated sub-agents, running 24/7, finding optimization opportunities in search, merchandising, personalization, and A/B testing, reducing team workload, and connecting to existing tools to streamline workflows. The company says its effectiveness has been proven across more than 1,500 brands, with an average ROI of 19.5x. The platform can connect with mainstream e-commerce platforms and commerce technologies, and its core engine unifies customer, product, and content data and turns it into personalized actions in real time.
Details such as usage methods, specific pricing, deployment steps, and integration lists are not yet provided and should be subject to official channels.
