IACrea is an AI marketing and virtual home staging platform for real estate professionals, officially positioned as an "AI marketing tool for real estate agents," with the tagline "less effort, more exclusive listings."
Purpose The platform is used to help real estate agents handle listing photos and marketing content, including enhancing photos, virtually staging furniture, creating videos, generating 2D floor plans, and publishing to social networks, in order to improve listing presentation and lead generation.
Main capabilities
- Photo capture and import: can be captured via the mobile app, or existing images can be imported.
- AI retouching: includes home staging (virtual home staging), decluttering, color adjustment, object removal, sky replacement, HDR effects, brightness, and automatic blue sky, among others.
- Photo to video: turns photos into dynamic videos (such as panning, zooming, etc.).
- 2D floor plans: quickly create 2D floor plans by scanning a property with an iPhone (iPhone Pro only, an optional feature).
- Social media publishing and scheduling: create, schedule, and automatically publish to multiple social networks from a single platform.
- Meta advertising: create Facebook, Instagram, and Threads ad campaigns with one click.
How to use Officially described as five independent steps: take or import photos, create a 2D floor plan, use AI retouching, turn photos into videos, and publish to social networks. Users can use the modules as needed. The platform provides a mobile app for taking "professional-quality" photos, regardless of which smartphone is used. Subscriptions are offered per user, billed monthly, with no commitment period, and can be canceled or changed at any time.
Billing and credits (based on official text) Subscriptions include a certain number of AI credits, which can be used for all AI features: photo retouching 0.1 credits/use (including a "photo enhancement" quota of 30 or 40 per month/per user), photo to video 1 credit/use, Meta ad campaigns 60 credits/use. After exceeding the quota, credits can be purchased separately at 1.5€ (excluding tax)/credit, and 1 credit is roughly equal to 10 photo retouches. Credits can be carried over, up to 3 times the subscription amount, and can also be allocated or shared among users.
Use cases Mainly aimed at real estate agents and agencies, for listing presentation, before/after comparisons, virtual staging of empty properties, quickly generating floor plans, social media content operations, and Meta advertising lead generation.
Limitations and missing information The official text does not specify the exact price, the cost of each subscription tier, the length of the free trial, supported languages, other advertising platforms besides Meta, image export limits, or commercial licensing details; this information is not currently provided. The 2D floor plan feature is limited to iPhone Pro. Some features (such as 2D floor plans, additional users, and credit modifications) are optional paid items.
