PhotoGuru is an AI-powered photo app that positions itself as an "AI photo app, not a photo studio." It does not provide in-person photography services; instead, it generates new professional photos from selfies uploaded by the user, eliminating the need to book an appointment, visit a store, and wait.
[Purpose] The tool is aimed at users who need professional-looking photos, covering scenarios such as LinkedIn headshots, job resumes, company websites, and dating app photos. According to the official description, different uses require different styles of photos, and the same set of selfies can be used to generate a variety of looks.
[Main Capabilities]
- Upload 1 to 10 everyday phone selfies, and the AI generates new photos based on them, preserving the user's own features while changing clothing, lighting, and background.
- The first photo is usually completed in less than a minute, and the full set of photos is generated one by one; the complete package takes a few minutes.
- Each plan includes 6 photo packs, such as base packs like LinkedIn Headshot, Dating Photos, and Creative Portraits. Premium packs such as Old Money and Executive Suite require an additional fee, with prices ranging from $5.99–$9.99.
- Supports downloading HD or 4K photos; 1 credit equals 1 HD photo, and 1 4K photo consumes 2 credits.
- Provides photo editing features: you can relight, change the background, retouch details, or change clothing, with each edit consuming 1 credit.
- Supports converting photos into 5-second videos: choose an action (such as laughing, waving, or confidently nodding) to generate an MP4, with each clip consuming 2 credits.
- All plans include personal and commercial licenses, and can be used for LinkedIn, company websites, dating apps, and print.
[How to Use] The officially described usage process consists of three steps, all completed within the app:
- Upload selfies: add 1 to 10 everyday phone photos; clear facial lighting helps with the results.
- AI generates photos: choose a style (such as LinkedIn Headshot or Dating Photos), and the AI generates new photos, with the first one in less than a minute.
- Download: download satisfactory photos in HD or 4K for use on LinkedIn, dating apps, resumes, or company websites. Payment is via a one-time purchase of credit packs, and credits never expire. Users can first check out as a guest, then create an account and upload photos.
[Pricing] The officialwebsite clearly lists one-time payment options:
- $9.99: 10 HD photos, or a mix with 4K.
- $19.99: 30 HD photos, or a mix with 4K.
- $49.99: 100 HD photos, or a mix with 4K. There is no subscription model. Premium photo packs require an additional fee (ranging from $5.99–$9.99).
[Applicable Scenarios and Limitations] It is suitable for users who want to quickly obtain professional-looking portraits but do not want to book a photographer or go to a photo studio. The official description says the photos will still preserve the user's own features, and the results vary depending on the quality of the uploaded photos. If the photos are unusable, users can request a refund within 7 days. Note that PhotoGuru is not a physical photo studio, and no photographer is involved. The generated digital photos are AI-composited, and the official emphasizes "better photos, the same you." Regarding privacy, newly uploaded original images are sent directly to the AI provider FAL, and PhotoGuru itself does not store the original images in its storage or database; FAL may store and process these photos, and some tools also use Replicate. Generated and edited photos and videos are saved in the user's gallery. Photos uploaded under older versions may remain until cleanup is completed; see its privacy policy for details.
