Rox People documentation

Rox People is the contact intelligence hub in the Rox GTM platform, positioned as a centralized workspace for building, enriching, and activating prospect lists at scale. According to the documentation, it belongs to the product's People feature module, alongside sub-features such as Lists, Inbound Prospecting, Outbound Prospecting, Enrich People, Enrich Company, and Research People.

In terms of purpose, Rox People is aimed at GTM (Go-To-Market) scenarios, helping teams manage contact data in a unified way. Whether leads come from inbound Webhooks or are discovered through outbound search, data enrichment, ICP scoring, and pushing qualified prospects to outreach campaigns can all be completed in People.

Main capabilities include:

1. Inbound lead capture: automatically populate lists through configurable Webhooks.
2. Outbound discovery: prospect discovery through People Search, with data supported by providers such as Mixrank and RocketReach.
3. Contact enrichment: supports waterfall email finding and verification, phone number discovery, and person detail retrieval.
4. Company enrichment: supplements firmographic, technographic, and organizational structure data.
5. Clever Columns: provides AI-driven research, ICP scoring, and custom lead qualification.
6. Formula Clever Columns: supports dynamic calculations and rule-based lead routing.
7. One-click push: pushes qualified prospects to outreach campaigns and automatically completes enrichment.
8. CSV import and export: supports flexible data workflows.

In terms of usage, the documentation mentions user guide sections such as Getting Started with People, Lists, Working with Your Lists, and Adding Provider Keys, indicating that users need to first complete People onboarding setup, manage lists, and add data provider keys to use the relevant data sources. In addition, People also involves Deep Research + Monitoring, Engage Monitoring, Custom Agents, Chat, Revenue Autofill and other functional modules.

Applicable scenarios include: GTM teams' inbound lead management, outbound prospecting, contact and company data enrichment, ICP scoring and lead qualification, rule-based lead routing, and pushing qualified leads to outreach campaigns.

In terms of limitations, the materials do not provide specific system requirements, data coverage, pricing, charging model, or platform compatibility information. The documentation only states that it was last updated 1 month ago, and includes administrative content from the Admin Guide such as Governance, Organization Settings, Dialer Administration, Integrations, and API Access, as well as Secure by Design and AI Safety in Security.