Playbook is a media library and digital asset management (DAM) tool designed specifically for visual workflows, aimed at freelancers and teams, used to store, search, and share photos, videos, and design files in a secure, beautiful library. The official statement says it is already used by more than two million creatives and world-class brands.
Purpose Playbook centrally manages the visual files of an entire creative operation, completing everything from upload to final delivery in one library. Files can be shared as a gallery instead of packaged into zip folders. It is suitable for creative teams that need to manage large numbers of images, videos, 3D models, GIFs, and PDFs.
Main capabilities Upload and organize: Every file is automatically tagged when it arrives, version-managed, and placed in the right location; it supports images, videos, 3D models, GIFs, and PDFs, showing previews instantly after upload and describing each file. Search and AI operations: It supports searching with natural language descriptions, with the system searching by visual content rather than file name, for example "all images of packaging with a white background"; AI can handle repetitive work. Review and approval: It provides frame-accurate comments, internal-only notes, fast approvals, sharing link controls, and version history, ensuring feedback and approvals stay in sync. Built-in connections: Playbook supports MCP (Model Context Protocol), so the AI tools teams already use can search, tag, and move assets without leaving the chat interface. One URL is enough to connect, with no additional setup required.
How to use Connect via MCP: The connection URL is https://mcp.playbook.com/mcp。 In Claude: Playbook is listed in Claude's connector directory, and one connection covers web, desktop, and mobile; you can also manually paste the above URL as a custom connector. In ChatGPT: Enable developer mode in settings, click the plus button to add the URL, select OAuth, and leave the client ID and secret blank. In Cursor: Open Cursor with one click and prepare to install the server, with no need to edit .cursor/mcp.json; you can also skip MCP and use the REST API directly. In Claude Code: In the terminal, go to the target project and run claude mcp add --transport http playbook https://mcp.playbook.com/mcp，然后在 In Claude Code, run /mcp, select playbook, choose Authenticate, and authorize in the browser. In Codex: Run codex mcp add playbook --url https://mcp.playbook.com/mcp && codex mcp login playbook, then allow Playbook in the browser. After authorization, you can ask the AI tool to find, tag, or organize anything in the library.
MCP work examples The official team demonstrated several use cases: automatically classifying newly delivered assets by scene, image, and brand material, with re-rendered shots treated as versions rather than overwrites; matching filenames based on product tables and filling in fields such as collection, material, and room; reading comments and summarizing changes, and marking assets as approved; pulling the latest art direction, trailers, and campaign assets into a new board for sharing; replacing iterative versions uploaded as separate files with version records.
Use cases Suitable for creative teams, freelancers, post-production, brand management, event planning, and other scenarios that require centralized management of visual assets and collaborative review and sharing. The official team listed customer cases including Wilderdog, The Vault Stock, Dorst & Lesser, Warner Bros Sports, YMCA, Dyla Brands, Opendoor, SuperMush, and BlendJet.
Enterprise-level controls Provides fine-grained permissions, brand guideline controls, and dedicated support; the official team says there is no need for a six-week launch, no mandatory training, and no interface that only administrators open. Supports direct import from Dropbox, Drive, or an existing DAM, and can export all assets, tags, and versions.
Security Data is encrypted at rest, two-factor authentication, malware scanning on upload, and links remain private until made public.
Pricing plans Free plan: no credit card required, 100GB storage or 300 assets, 3 members, 3 guests, can import from an external DAM. Paid plans: $10/month/member (billed annually, save 45%), each additional member adds 1TB of storage, unlimited guests; $20/month/member (billed annually, save 20%), each additional member adds 2TB of storage, includes conversational search, unlimited members, and white-glove migration.
Limitations The official team did not clearly explain details of feature differences between plans, specific limitations of the free plan, a complete list of supported browsers or clients, API call limits, data storage regions, and other information, and these are not currently provided.
