Metricool is a social media and advertising management tool for social media managers, agencies, and brands, designed to centralize content planning, data analysis, team collaboration, and advertising management in one dashboard, reducing the chaos caused by switching between multiple tabs.
Main capabilities:
- Content planning and publishing: Supports dragging and dropping content onto a calendar, previewing how it will appear on each platform, finding the best times to post, scheduling posts across networks, and creating automated content lists.
- AI social media assistant: Helps generate content ideas and alleviate creative block.
- Data analysis: Provides clear metrics, tracks social media performance over time, and allows you to follow competitors' activity.
- Reports: Automatically generates reports, provides AI analysis, campaign dashboards, and can integrate data through a Data Studio connector.
- Inbox: Centrally manages all messages and comments, making it easy to reply and avoid missing important conversations.
- Flows: Turns content engagement into customers by using direct message automation to guide users to catalogs, registration pages, or continue chatting via direct message.
- Smartlinks: Creates multiple link in bio pages that can be customized and have their click results tracked in real time.
- Unified ad campaigns: Manage Google, Facebook, and TikTok ads in one dashboard, create, analyze, and optimize ad campaigns.
- Team collaboration: Assign roles and use an approval system with clients; the media library makes it easy to save and organize content.
How to use: Users can register for a free account, connect social media and advertising platform accounts, then plan content in the calendar, set up automatic publishing, view analytics data, generate reports, and use features such as the AI assistant, inbox, Flows, and Smartlinks.
Use cases: Suitable for social media managers, agencies, brands, and other users who need to manage multiple social media accounts and ad campaigns, especially teams that want to save time, reduce repetitive tasks, and manage content and data in a unified way.
Limitations and notes:
- Each Metricool brand corresponds to one business, brand, or client, and under each brand, one profile per social network or advertising platform can be managed.
- Each Google Business Profile requires a separate brand, because each brand corresponds to one location. If you need to combine reports across brands, you can use the Data Studio Connector (requires an Advanced plan).
- The free plan can be used permanently, can connect 1 brand (one profile associated with each social network), and supports planning content, automatic publishing, managing messages, and more.
- Paid plans can be canceled at any time. After cancellation, you can still enjoy the service until the end of the current billing cycle, after which the account switches to the free plan. When upgrading a plan, the unused portion of the original plan's cost will be credited toward the price of the new plan. Downgrades take effect after the end of the current billing cycle.
- Invoices are generated automatically after payment by card or PayPal, can be downloaded in account settings, and can also be set to be sent automatically to your email.
- Main differences between the Starter and Advanced plans: Advanced provides more brand management, collaborator permissions (allowing clients or team members to access specific brands without exposing other data), Data Studio and API access, custom report templates, and Zapier integration.
Metricool is a partner of Google, Pinterest, Meta, LinkedIn, and X, and is used by more than 4 million professionals, saving social media managers about 12 hours per week. App downloads are available.
