Purpose
AI Presence is aimed at marketers and businesses that want to understand how their brand is presented in AI assistant answers. For choice-based questions users ask systems such as ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot, such as "which one to choose," "what is better," and "who is the expert," it checks whether the brand is recommended, who replaces it, and analyzes why. The official description states that it analyzed more than 500 real AI queries across 12 niche areas, that in 73% of cases AI repeatedly recommends the same brands, and emphasizes that SEO brings traffic while AI shapes user decisions.
Main capabilities
The platform operates through the following process: generate typical choice-scenario queries for the relevant niche; analyze answers in ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot; assess brand and competitor mentions; and identify why AI does not choose you. After the check, it provides: whether AI recommends your company (AI Visibility Score 0-100 and the actual wording in answers); which alternatives AI recommends (compared with competitors in the same niche); why AI chooses competitors (specific gaps in content, structure, and trust signals); a prioritized improvement list (a step-by-step action plan for the next month); and a prediction of results 3 months after implementing the recommendations.
How to use
The official offering includes three independent tools:
- AI Visibility Check PRO: AI visibility score 0-100, 5 standard ratings, actual wording in ChatGPT answers, 3-5 key gaps, and specific steps for the next month.
- Competitor Gap PRO: comparison with 3 competitors; 5 parameters covering content, E-E-A-T, structure, mentions, and visibility; a gap map; and a 60-day gap-closing plan.
- AI Perception Simulator PRO: simulate AI's perception of the brand; see how ChatGPT, Perplexity, and Gemini currently describe you; predict changes in wording after optimization; and specific phrasing you can use directly on your website. In addition, there are discounted bundles (including the above three tools and a 90-day comprehensive plan), as well as the monthly subscription AI Presence, which offers monitoring tiers of 5, 20, and 100 checks per month. Reports are generated automatically after payment and sent via email delivered within 2-5 minutes, no need to wait for manual processing.
Use cases and limitations
Suitable for brands that already rank high on Google but find that AI recommends competitors, or teams that want to establish an early presence while AI channels are still relatively open. The official statement describes this as an analysis tool and does not guarantee that a brand will definitely appear in AI answers; results depend on how the recommendations are actually implemented. The analysis is based on real answers from ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot, and is derived by analyzing the website and competitors' content, rather than generated data. Reports are approximately 800 to 1,500 words long, depending on the specific product.
Pricing notes
The official page mentions that agencies need 50,000-80,000 ₽ for similar research, while the bundle package is 7,900 ₽ (claimed to be 6-10 times cheaper), and it is marked as "save 4,800 ₽." The specific prices of other individual tools and each subscription tier are not yet provided.
Not yet provided
The exact prices of each individual tool and subscription tier, supported interface languages, whether an account is required, details on data retention and privacy handling, the specific file format of the output reports, exportable data dimensions, and similar information are not yet provided in the materials.
