Sponja is an event follow-up AI tool designed specifically for revenue teams. The core problem it solves is: after spending weeks attracting people to a webinar or in-person event, the follow-up process is often handled hastily, causing high-intent leads to be missed.
Purpose and positioning: Sponja is aimed at teams that need to generate more sales pipeline from webinars, online demos, or in-person conferences. It targets the 24-hour high-intent window after an event ends, automatically completing participant scoring, personalized follow-up drafts, and subsequent action assignment.
Main capabilities:
- Automatic scoring: After connecting Zoom or an event scanner, Sponja reads each participant's signals, including chat messages and watch time in webinars, and booth visits and session check-ins at in-person events, and combines ICP matching with CRM data to generate a purchase intent score from 0 to 100.
- Personalized follow-up drafts: Generates an email for each participant that matches the user's tone and references their remarks or actions. High-intent leads receive a direct invitation, questions from medium-intent prospects are answered, and low-intent prospects receive a reason to re-engage.
- Smart segmented lists: Automatically sorts by intent and matches each participant to the appropriate next action, such as booking a demo, handing off to an SDR, or staying in a nurture flow.
- Event recap: Generates a one-page summary for each event, showing attendance, topics of interest, average watch time, number of questions, and participants who are ready to buy.
- Integrations and data flow: Emails can go directly into the user's existing CRM or ESP, with no copy-pasting required.
How to use it: Setup takes about 90 seconds. Users connect a Zoom account once, or sync check-in and badge scan data, and then every webinar, demo, or in-person meeting is captured and analyzed when it ends, with no uploads and no workflow changes.
Use cases: Webinars, online demos, in-person conferences, booth activities, and more. Suitable for revenue teams that need to identify high-intent leads from events and follow up quickly.
Limitations and additional information: Current materials mention Zoom as the starting point, and Goldcast and Microsoft Teams are also supported; HubSpot, Marketo, and Salesforce are planned for later, prioritized based on customer demand. Sponja will not sell, share, or use user data to train AI, allows one-click disconnection from Zoom, and can be canceled anytime with no contract. A free trial is offered, no credit card required. The materials do not provide specific pricing, further paid plan details, or a complete list of all integrations.
