TrueROAS is an AI ad attribution and analytics platform for Shopify e-commerce, mainly addressing the problem of inconsistency between the data reported by advertising platforms (such as Meta and Google) and actual store sales. Many DTC brands find that a campaign showing 1.5 ROAS in the Meta dashboard may actually drive 4.5 ROAS in sales in Shopify, leading them to mistakenly shut down high-performing ads. TrueROAS cross-validates every sale through three signals, providing attribution data that is closer to the real situation.
Main capabilities:
- Server-Side Tracking: Bypasses iOS restrictions, ad blockers, and invalid cookies to capture more conversion signals.
- Surveys: Supplements user-declared data through questionnaires to assist attribution.
- AI algorithm: Integrates server-side signals and survey data, verifies each conversion against Shopify orders, and sends verified conversion events back to Meta and Google.
- Ad account aggregation: Brings together ad accounts from multiple platforms in one interface, showing a comparison of spend and results across platforms.
- AI conversational operations: Supports viewing ad performance through conversation in Claude or ChatGPT, and performing actions such as pausing ads, adjusting budgets, or launching paused campaigns. All changes require user confirmation and are reversible.
- Shopify Markets support: Can track revenue data across multiple currencies and countries.
How to use:
- Install the TrueROAS app from the Shopify App Store, connect ad accounts, and automatically detect UTM parameters; the company says initial setup can be completed in 3 minutes.
- Offers a 14-day free trial and can be canceled at any time.
- The AI conversational feature is included in the Pro plan and requires the user to have a paid Claude or ChatGPT account; the ad change feature is off by default and must be manually enabled by the user.
Use cases:
- DTC brands using Shopify, especially merchants with high ad spend who need precise attribution.
- Teams running Meta, Google, and other ads across multiple platforms who want a unified view of spend and performance.
- Operations staff who want to use an AI assistant to support advertising decisions.
Limitations:
- Regarding pricing and specific plan details, the materials only mention the Pro plan and a 14-day free trial; other pricing information is not currently provided.
- The company says it already has1,000+ store users; specific performance data is subject to the official description.
- The ad change feature must be manually enabled by the user, and the plan will be shown before AI operations.
