Persana AI is a platform focused on AI sales lead generation and outreach. Its main purpose is to help sales and growth teams find potential customers, enrich contact data, and personalize outreach content at scale to improve meeting booking efficiency. Official materials show that the product has won an award for Best AI Sales Lead App and is trusted by SMB and enterprise users. It supports email finding, integrates with Salesforce and HubSpot, and offers similar customer search.
According to the official migration guide, Persana AI has merged with Rox, and the entire Persana team has joined Rox. The platform transition arrangements are as follows: an announcement was released on April 1, 2026, and all billing has been suspended immediately, with no further charges to any account; from April 1, 2026 to May 1, 2026 is a 30-day access period during which users can fully access the platform to export data and migrate workflows; on May 2, 2026, the Persana platform will officially shut down, and all remaining data will be permanently deleted, and this operation is irreversible. All active subscriptions have been canceled immediately. If users believe they were charged after April 1, they can contact contact@persana.ai to resolve it.
Data export method: Users need to log in to their Persana AI account before May 1, 2026, go to the tables page, and view all lead lists, enrichment tables, and saved workflows in the dashboard. Click the export/download icon next to each table to export the data as a CSV file. The official recommendation is to save files to both local and cloud storage as backups, download all content that may be needed, including contacts, enriched data, workflow results, and reports, and open the downloaded files to confirm the data is complete. Data cannot be recovered after the deadline, so be sure to export in advance.
Migrating to Rox: Many core capabilities in Persana, such as signal-driven lead generation, data enrichment, and automated outreach, are now available on Rox. Users can first export Persana tables as CSV, log in to the dashboard to get the download link (https://www.platform.persana.ai/），然后注册 Rox（http://rox.com），将 Import the CSV into a Rox People list, then use Rox's lead generation and enrichment tools for data enrichment and activation. The full documentation for Rox People is available at https://docs.rox.com/development/product/people。
Offers and Support: The Rox team is offering Persana customers a double operations credit for the self-serve plan, i.e., double the enrichment, lookup, and other operations, and the offer is automatically applied after sign-up. Users interested in Rox Enterprise can contact support@rox.com. For questions about data export or transition, contact contact@persana.ai. The official statement emphasizes that users are under no obligation to switch to Rox and are free to export their data and use it on any platform of their choice.
Regarding limitations: The platform will shut down on May 2, 2026, and data will be permanently deleted; specific feature details, pricing, and additional product capabilities are not yet available in the existing materials.
