Dreamdata

Purpose

Dreamdata Audience Hub is designed to help B2B marketing and sales teams quickly create, activate, and measure precise target audiences. It solves the problems in traditional CRM audience building such as a single data source, limited filters, inability to identify anonymous visitors, and low match rates, achieving more efficient ad delivery and sales outreach by unifying data across the entire go-to-market technology stack.

Main Capabilities

1. Dynamic Audience List Building: Users can combine unlimited filters in minutes to create highly segmented audiences across the entire go-to-market data (such as page visits, ad clicks, form submissions, CRM attributes, firmographics, sales pipeline stages, intent signals, etc.). It supports custom time windows, AND/OR logic, and chained conditions such as "has performed/has not performed." For example, it can target contacts at SaaS companies that requested a demo in the past 30 days OR subscribed to the newsletter in the past 60 days.
2. Automatic Sync to Advertising Platforms: Audiences are automatically synced daily to LinkedIn, Google, Meta, and Microsoft Ads without manual uploads. Official data shows that the LinkedIn company match rate can reach over 90%, while the industry average is 29% to 62%.
3. Offline Conversion Sync: Sync reliable sales pipeline data to the above advertising platforms with one click, enabling ad campaigns to optimize based on real business outcomes (such as revenue) rather than relying only on clicks.
4. Trigger Outreach Automation: When accounts show real intent, AI intent signals, engagement scores, and audience data can be synced via Webhooks to Zapier, Clay, or any tool that supports Webhooks, triggering custom automation (such as outreach, data enrichment).
5. Audience Reach Report: Quantify the percentage of target accounts reached by marketing, customize report metrics and define what "reached" means, helping to measure brand exposure effectiveness.
6. Anonymous Visitor Identification: Through proprietary IP-to-company resolution technology, combined with active intent data sources on the website (such as 6sense), identify anonymous visitors, and collect second-party intent signals from platforms such as G2 and LinkedIn Ads, thereby building high-intent audiences even if these companies are not yet in the CRM.
7. CRM Custom Attributes: Support including any CRM custom attributes in audience filters, such as subscription plan or ABM targetList.
8. Target by pipeline stage: Contacts/companies can be included or excluded based on whether they have reached a specific stage (such as MQL or Closed Won) within a specified time range.
9. Firmographic data: For known accounts, sync and enrich CRM data; for anonymous visitors, identify and enrich data such as industry, size, and country through IP-to-company resolution.

How to use

1. Sign up for a free Dreamdata account.
2. Set up tracking and integrations (such as CRM, marketing automation, website tracking, advertising platforms, etc.).
3. Build audiences: combine filters to create dynamic audience lists.
4. Activate audiences: automatically sync to advertising platforms, or trigger other tools via Webhook.
5. View audience reach reports to measure marketing performance.

Use cases

• B2B marketing teams need to build precise advertising audiences based on multi-dimensional data and sync them automatically.
• Sales teams want to prioritize follow-up based on accounts with high engagement scores to improve conversion rates.
• Need to sync offline conversion data to advertising platforms to optimize ad bidding and targeting.
• Want to trigger intent signals to outreach or data enrichment tools via Webhook to achieve automated marketing.
• Need to quantify the proportion of marketing reach to target accounts and evaluate brand exposure.
• Want to identify anonymous website visitors and build high-intent audiences, even if they are not in the CRM.

Limitations

The materials do not provide information on pricing, specific feature limitations of the free account, supported languages, data retention periods, or compliance certifications. Some features (such as IP-to-company resolution and intent data source integration) may depend on specific third-party services or configurations.