Baidu Index is a data sharing platform based on Baidu's massive netizen behavior data. According to the official description, its core uses include: studying keyword search trends, gaining insight into netizens' interests and needs, monitoring public opinion trends, and identifying audience characteristics.
Its main capabilities revolve around data query and analysis. Users can use the platform to view search trend changes for specific keywords, understand the distribution of netizens' interests and needs, track public opinion trends, and obtain audience characteristic information.
The method of use is to visit https://index.baidu.com/v2/index.html via the web to perform related data queries and analysis.
Applicable scenarios include market research, public opinion monitoring, user needs analysis, content topic reference, and other occasions that require understanding search trends and audience characteristics.
Limitations: Currently, the materials only provide the above official introduction. Information about specific functional modules, data coverage, whether login is required, whether it is paid, pricing, usage steps, etc. is not yet available.
