Wan 3.0 is Alibaba's AI video model. This platform (Wave AI Video Generator) is built on the latest Wan 3.0 technology and is an independent AI video creation platform. With it, users can generate videos from text, images, videos, audio, and supported documents, supporting flexible multimodal generation and editing workflows.
Purpose
Wan 3.0 is aimed at creators, brands, and production teams, helping turn ideas into more complete videos faster. Main application areas include:
- Short-form video content creation: Turn text prompts or images into short videos for social platforms such as TikTok, YouTube Shorts, and Reels.
- Brand marketing and advertising: Create product videos, advertising creatives and branded content, social media ads, and more.
- Film and pre-visualization: Turn scripts, storyboard ideas, and scene concepts into visual references for storyboards, pitch materials, shot planning, and early-stage creative exploration.
Main Capabilities
- Video length and resolution: A single video can be up to about 30 seconds, with output options of 480P, 720P, and 1080P.
- Multimodal generation: Supports text-to-video, image-to-video, and reference-to-video, and can use text, images, videos, audio, and supported documents as input.
- Character consistency: Reduces frame-by-frame character changes, keeping faces, clothing, and key visual details more consistent across multi-subject, motion scenes, or complex shots.
- Camera motion control: Simple instructions such as push in, pull back, pan, follow, and orbit can guide the camera, making video motion more stable and more aligned with the prompt.
- Audio capabilities: Supports optional audio generation, allowing dialogue, ambient sound, sound effects, and other audio directions to be added during video creation, and supports audio-visual synchronization workflows.
- Multi-shot storytelling: Supports smoother multi-shot storytelling and flexible editing workflows, allowing parts of an already generated video to be refined without starting over.
- Physics and expression understanding: Stronger understanding of real-world physics and facial expressions.
How to Use
According to official instructions, you can start creating from text, images, videos, audio, and supported documents. For example, upload an image and describe the desired motion, camera direction, environment, and ending, and Wan 3.0 can use the image as visual guidance to generate a video. You can also use images, videos, and audio in reference-based workflows to guide details such as subject, motion, camera behavior, style, and sound. Official step-by-step guides and Showcase for Wan 3.0 are available to viewactual examples, prompts, and results.
Version Evolution
From Wan 2.5 to Wan 3.0, each version has gradually improved in video quality, motion control, and creative flexibility. Wan 2.7 is still usable for fast, reliable 1080p generation; Wan 3.0 supports longer video workflows, stronger subject consistency, and more advanced creative control.
Applicable Scenarios and Limitations
Applicable scenarios include product videos, advertising, social content, cinematic scenes, explainer videos, concept videos, and reference-driven creative projects. In terms of limitations, official materials do not provide specific pricing, quotas, commercial licensing, or more technical details beyond output limits; related content is not currently available.
Get Started
Wan 3.0 is now live, supporting text-, image-, and reference-to-video, up to about 30 seconds. It is officially said to offer a free trial with no credit card required.
