Spray is an AI-driven global influencer gifting platform whose core philosophy is "your brand, your creators." It is designed to help brands discover, contact, and send gifts to the right influencers, thereby building authentic interactive relationships.
In terms of use, Spray primarily serves brands that want to conduct marketing through influencer gifting, covering micro-influencers to top influencers worldwide.
Main capabilities include:
- AI visual search: helps users "find exactly what they want" through precise matching using AI visual technology.
- Rapid discovery and contact: claims to be able to discover and contact hundreds of creators within seconds.
- Automated outreach: sends emails and DMs in "autopilot" mode, even while you sleep.
- Resource reduction: claims to achieve a 30x resource reduction.
- Proposal generation: creates influencer proposals in minutes rather than hours, with one-click template reuse of successful proposals.
- Outreach monitoring: tracks every proposal from send to campaign completion.
- Influencer library management: collects and manages a verified list of high-performing influencers.
- Unified dashboard: all influencer content is centralized in one dashboard, with no need to search everywhere.
In terms of usage, Spray offers two modes: platform tools and agency services. The platform tools let brands operate on their own, including search, outreach, proposals, and monitoring. The agency service is aimed at brands without an in-house team, outsourcing campaigns to its professional team, including content planning aligned with the business, discovery of winning content formulas, and data-to-direction analytical reports.
Applicable scenarios include: brands looking for global influencers for product gifting and content collaboration; needing automated outreach and proposal management; outsourcing influencer marketing campaigns when lacking an in-house team; and needing data-driven campaign reports to guide future marketing decisions.
In terms of limitations, the materials do not provide specific information such as pricing, platform compatibility, technical limitations, or usage thresholds.
