Purpose
Breeze Assistant is a conversational AI assistant provided by HubSpot, positioned as an expert for go-to-market teams, helping marketing, sales, and service teams get answers, create content, and build AI agents within HubSpot. It works directly from CRM data, customer records, and the HubSpot knowledge base, making responses business-relevant rather than generic output.
Main capabilities
- Answer questions based on CRM data.
- Create personalized content such as emails, proposals, reports, and pages, with content customizable to customer context.
- Assist with meeting preparation and follow-up, including account summaries.
- Send personalized sales outreach.
- Analyze and forecast the sales pipeline.
- Build AI agents and automated workflows using natural language.
- The official website claims that after using Breeze Assistant, average closed deals increase 2.7x, lead creation increases 4x, and tickets closed per service seat per month increase 31%.
How to use
Breeze Assistant is built into HubSpot products, included in every HubSpot subscription, with no additional cost. It can be used through the HubSpot desktop or iOS and Android mobile apps.
Related components
- Agent Hub (formerly Breeze Agents): centrally view and manage all AI agents running in your business, view active status and performance, and enable inactive agents.
- Agent builder (formerly Breeze studio): build AI agents without code, using your own playbooks and CRM data.
- Marketing studio: plan campaigns, create content, and act on insights in one workspace, with Breeze Assistant built in.
- Prospecting agent: automatically monitor buying signals, find suitable contacts, and send personalized outreach.
Security and trust
HubSpot AI runs on secure infrastructure, providing visibility into how data is used and management controls. Third-party AI providers are contractually prohibited from using user data to train models, and users can control the scope of their access. HubSpot publishes model cards explaining how AI features work, what data is used, and what safeguards are in place. Data protection includes least-privilege access controls, encryption, logging, and monitoring, and is verified through regular penetration testing, vulnerability scanning, and independent security audits such as SOC 2 Type 2.
Use cases
Marketing, sales, and service teams use it to improve response speed, content creation efficiency, sales pipeline analysis, and personalization of customer communication. The official website provides use cases for teams of different sizes, including enterprise and mid-market.
Limitations
Currently, the available information does not provide details on the languages supported by Breeze Assistant, specific regional availability, integration details with third-party systems, or limitations of custom models.Monitoring, and verified through regular penetration testing, vulnerability scanning, and independent security audits such as SOC 2 Type 2.
Applicable scenarios
Marketing, sales, and service teams use it to improve response speed, content creation efficiency, sales pipeline analysis, and personalization of customer communication. The official website provides use cases for teams of different sizes, including enterprise and mid-market.
Limitations
Currently, the available information does not provide details on the languages supported by Breeze Assistant, specific regional availability, integration details with third-party systems, or limitations of custom models.
