EmailFig is an email marketing tool whose core philosophy is "stay out of the way," offering campaigns, automations, signup forms, and segmentation, with all features included in every plan—including the free plan.
Purpose
EmailFig is used to send email marketing campaigns, set up automated email sequences, create signup forms and landing pages, and segment subscribers. It is aimed at individuals, businesses, and agencies that want a simple, predictable way to manage email marketing.
Key Capabilities
- Campaigns and automations: You can create and send email campaigns, set up automated flows such as welcome series, write them in natural language and turn them on, and view the performance of each step.
- Templates and editing: A template library is provided, where users can choose a template and freely edit photos, colors, text, and block order, or design their own.
- Forms and landing pages: You can embed forms on an existing website or publish a hosted landing page.
- Segmentation: Subscribers can be segmented (according to the official description, segmentation is included in all plans).
- Sending infrastructure: EmailFig handles the sending infrastructure, and emails are sent through EmailFig. Users can also connect their own Amazon SES account to achieve unlimited sending at a lower price; both methods have the same functionality and the same subscriber limits, but with your own SES you own the sending infrastructure.
- Domain authentication: Campaigns are sent from the user's own domain, which requires adding several DNS records; EmailFig will check them on your behalf, and test sends can be done while waiting. Using a Gmail or Outlook address as the sender is not supported.
- Integrations: A WordPress plugin is provided, along with officially built apps for Zapier, Make, n8n, Pabbly Connect, and Pipedream, and you can also build your own integrations via the API.
- Agency support: Each client gets a separate account, and the whole team can manage all accounts through one login, with no agency tiers and no extra fees.
How to Use
Users can sign up for the free plan (up to 4,000 subscribers), choose a template or design their own, edit the content, and send. To set up an automation, write the flow in plain language and turn it on. After adding your own domain and configuring the DNS records, you can send from your own domain. If you want to connect your own Amazon SES, you can select that in a paid plan. Integrations can be done through the WordPress plugin or third-party automation platform appsPaid, cancellation, or data export can all be done with one click at any time in the billing settings. More than 500,000 subscribers require contacting the official team.
Use Cases
- Individuals or small businesses doing email marketing who want all features available and the price to stay low as subscribers grow.
- Users who need to send automated flows such as welcome series and campaign emails.
- Agencies managing multiple client accounts who need unified login with no additional fees.
- Users who want to use their own Amazon SES sending infrastructure to reduce costs.
- Users who need integration with WordPress or tools such as Zapier and Make.
Limitations
- The free plan emails have a "Sent with EmailFig" mark at the bottom; paid plans can turn it off in Settings → Branding.
- Gmail or Outlook addresses cannot be used as the sender; you must use your own domain.
- Connecting your own Amazon SES must be done on any paid plan and is not available on the free plan.
- More than 500,000 subscribers require contacting the official team, and specific pricing details are not yet provided.
- Pricing is calculated only based on sendable contacts, and there is no charge for contacts who have left, but specific pricing is not yet provided.
