Optilise is an AI-driven Google Ads analysis tool, also appearing under the name Opal44 on its official website pages. It is aimed at advertisers, marketing teams, and agencies that want to get more valid leads from Google Ads without increasing ad spend.
Purpose Optilise's core purpose is to analyze Google Ads accounts, identify which keywords, ads, and search terms actually generate valid leads and which merely consume budget, and on that basis provide clear optimization recommendations to help users decide where to increase investment and where to cut spending.
Main capabilities
- Plain-language lead insights: after AI connects to a Google Ads account, it explains in an easy-to-understand way which factors are driving or consuming leads, with no need to guess what the numbers mean.
- Conversational reports: reports use an update format similar to a conversation with a PPC consultant, clear and simple, avoiding advertising jargon and making them easy for anyone to understand.
- Discover wasted spend and missed opportunities: clearly show which keywords, ads, and search terms generate real leads and which merely burn budget.
- Data security and control: read performance data only, do not touch campaigns, and do not sell or share user information.
- Real-time alerts: immediately notify users when cost per lead spikes, conversions decline, or abnormal changes occur in the account.
- Fast code-free setup: securely connect a Google Ads account with no code and start getting lead insights within minutes.
How to use Users securely connect their Google Ads account to Optilise, with no coding required, and can start receiving lead insights within minutes. New users can get a 7-day free trial and 50 operations, after which they can choose a plan for more credits. The tool provides a mobile-friendly dashboard.
Use cases Suitable for individual advertisers just starting with Google Ads; suitable for growing advertisers and marketing teams scaling lead acquisition; and also suitable for agencies and advertisers managing multiple Google Ads accounts.
Plan information (based on official website materials) New users can enjoy a 7-day free trial, including 50 operations.
- Starter plan: suitable for individual advertisers just starting with Google Ads; 5,000 AI credits per month; limited to one Google Ads account; provides AI insights into ad performance; basic lead and spend recommendations; mobile-friendly dashboard.
- Growth plan: suitable for growing advertisers and marketing teams scaling lead acquisition; 10,000 AI credits per month; unlimited Google Ads accounts; real-time AI insights and alerts; advanced lead and conversion insights; custom reports and exports; priority support and onboarding; team collaboration tools.
- Agency/multi-account plan: suitable for agencies and advertisers managing multiple Google Ads accounts; unlimited AI credits; determined only through consultation; custom AI model training; white-label reports (coming soon); advanced reporting; dedicated account manager; customized one-on-one support.
Limitations The materials do not provide specific price amounts, other feature details beyond the above, supported languages, available regions, or the scope of integrations with other platforms. Google Ads data is only read, not modified; white-label reports are marked as "coming soon" and may not currently be available.
