Dezan is an AI-powered data collection and analysis platform focused on interest-based real-time respondent data collection, suitable for scenarios such as brand awareness surveys.
Purpose
Dezan is used to create, deploy, and analyze survey campaigns for brand awareness, sustainability, and other custom needs, helping users collect real-time data from interest-matched respondents worldwide.
Key Capabilities
- AI-generated surveys: Users set survey goals and describe what they want to discover, and dezan AI can automatically generate a survey questionnaire in seconds.
- Templates and customization: Users can choose predefined survey templates or use dezan AI to create custom surveys from scratch.
- Diverse question types: Supports adding a variety of question and answer types, including multiple-choice questions, short-answer questions, and more.
- Interest-based distribution network: The platform reaches the right audiences through interest targeting, suitable for any data collection and analysis campaign.
- Campaign types: Offers multiple campaign types such as General, Sustainability, and Custom.
- Deployment methods: Users can deploy campaigns using their own Google Ads account, targeting audiences interested in the topic.
- Data analysis: The collected data can be analyzed through dezan AI.
- AI optimization suggestions: After creating a survey, dezan AI can suggest modifications based on user needs.
How to Use
- Set survey goals and describe what you want to discover, and dezan AI generates the survey.
- Choose a template or create a custom one, and add question and answer types.
- Deploy the campaign through a Google Ads account, targeting the target audience.
- Use dezan AI to analyze the collected data.
- Have dezan AI suggest modifications as needed.
Pricing Information
- Free version: 5 AI-assisted surveys per month, 5 questions per survey, unlimited responses.
- Paid version: Includes all features of the free version, and provides unlimited users, unlimited workspaces, unlimited AI-assisted surveys, unlimited questions/surveys, and priority support. Specific pricing is not yet provided and must be obtained by contacting them.
- Additional costs: Users need to set up their own Amazon rewards budget (for rewards for completing surveys) and Google Search Ads budget (for reaching audiences), and review the total cost.
Applicable Scenarios
Suitable for users or organizations that need to quickly create anddeploy brand awareness surveys, collect feedback from interest-matched audiences worldwide, and conduct data analysis.
Limitations
- The free version is limited to only 5 AI-assisted surveys per month, with a maximum of 5 questions per survey.
- Survey deployment depends on a Google Ads account and may incur additional advertising costs.
- Respondent rewards need to be set through an Amazon rewards budget and may incur additional costs.
- Details such as paid version pricing, survey response quality, and data privacy policy are not yet provided.
