GoWit is a global AdTech leader focused on omnichannel commerce and retail media, unifying on-site, off-site, and in-store advertising through an AI-driven platform, providing top-tier technology, ad operations, and demand to leading retailers, agencies, and advertisers across EMEA and worldwide to maximize ad monetization and relevance.
Purpose and Positioning GoWit is an all-in-one commerce and retail media advertising platform that empowers retailers, advertisers, agencies, and publishers to monetize advertising and grow their businesses across online and offline channels. Its white-label omnichannel retail media network is designed for retailers, marketplaces, and delivery apps, enabling them to monetize first-party data into high-margin advertising across on-site, off-site, and in-store channels. The platform is trusted by top retailers, advertisers, and agencies in more than 20 markets.
Key Capabilities GoWit One is an AI-driven ecosystem that automates ad operations with minimal input, providing efficiency for advertisers and agencies. Its capabilities include: predictive analytics to forecast performance, uncover growth opportunities, and directly link ad impressions to revenue through closed-loop measurement; campaign optimization, combining real-time recommendations with additional data points such as low competition or keyword density to highlight potential opportunities. GoWit uses advanced AI to automate bidding, targeting, reporting, budget allocation, and other key campaign management tasks, helping achieve better results with less manual work. Key RMA features include retail media campaign tools that help retailers, media owners, advertisers, and agencies maximize revenue growth, enhance target customer reach, and optimize efficiency. The platform supports on-site (advertising on retailers' digital assets, such as sponsored products and banners), off-site (advertising on external channels such as social media and display networks driven by retailer data), and in-store (digital signage, kiosks, or shelf displays within physical retail locations) advertising.
How to Use GoWit provides managed service support, with experts handling hands-on campaign execution, strategic guidance, and optimization to help achieve outstanding results in retail media networks. The platform offers a white-label omnichannel retail media network for easy integration by retailers, marketplaces, and delivery apps. Advertisers can launch ad campaigns through the platform in seconds and monetize instantly.
Use Cases and Examples GoWit helps retailers and advertisers worldwide improve ROAS, increase impressions, and optimize campaign performance through targeted advertising, real-time insights, and omnichannel ad formats. Specific examples include: HP running sponsored display and sponsored brand display campaigns on Teknosa through GoWit; a leading grocery and restaurant delivery platform in MENA using first-party data and advanced targeting tools to simplify on-site campaigns, helping advertisers reach high-intent shopperswhen they shop; Nespresso partnering with Teknosa and GoWit to launch a customized retail media campaign, increasing brand visibility, deepening customer engagement, and driving sales growth; Koçtaş introducing in-store ad formats through GoWit, enhancing brand visibility, creating new revenue streams, and connecting online and offline shopping experiences. Retail media opens up high-margin new revenue streams of up to 90% for retailers and provides advertisers and agencies with a powerful data-driven way to influence purchase decisions at the point of purchase.
Limitations Information about the platform's specific fees, pricing, full feature list, technical details of integration methods, supported platforms, or languages is not provided in the materials.
