Muze AI is an AI performance marketing tool focused on Meta and Google ads, officially positioned as "the AI performance marketer that helps you run your entire ad delivery." It connects research, campaign creation, launch, and continuous optimization into one system, avoiding work being scattered across multiple tools and teams.
Main capabilities
- Analysis and insights
- Campaign analysis: See which factors drive results, where budget is being wasted, and what to scale next.
- Breakdown analysis: Compare performance by placement, audience, device, geography, and creative.
- Creative intelligence: Identify winning hooks, angles, and formats, and detect creative fatigue before performance declines.
- Product-level ROAS: Understand ROAS at the product level, improve product groups, and discover feed issues limiting delivery.
- Audience research: Discover relevant interests, personas, competitor audiences, and expansion opportunities.
- Ad creation
- Campaign creation: Generate complete campaigns including objectives, audiences, budgets, copy, and creative for review.
- Image ads: Starting from a brief, create on-brand image concepts, copy, formats, and test variants.
- Video and UGC ads: Turn winning angles into hooks, scripts, creator-style videos, and launch-ready variants.
- Budget optimization: Shift budget from waste to campaigns more likely to grow efficiently.
- Launch and optimization
- From idea to live: After reviewing creative, audiences, budgets, and ad structure, publish directly to Meta and Google, and track the entire process from creation to performance.
- Automatic optimization: Within user-defined rules, automatically pause underperforming ads, scale high-performing ads, and adjust budgets.
- Control: You can review and approve every recommended action, or enable Autopilot after setting budgets, permissions, and rules.
- Google Ads-specific capabilities
- Search campaigns: Build and optimize search ads from keyword discovery, ad groups, and copy to bids and negative keywords.
- Performance Max campaigns: Understand asset groups, audience signals, product performance, channel mix, and next adjustments.
- Shopping campaigns: View product-level ROAS, fix feed issues, manage exclusions, and discover budget opportunities.
- Display campaigns: Identify high-quality placements and audiences while excluding inventory that wastes budget.
- Video campaigns: Track view rate, retention rate, placement quality, creative drop-off, and conversion efficiency.
- App campaigns: Monitor installs, CPI, asset ratings, audience performance, and improvement opportunities.
- Keyword intelligence: Discover expansion terms, block high-cost queries, understand intent, and restructure ad groups.
- Conversion health: check conversion actions, tracking warnings, attribution gaps, and overall measurement health.
- Google Autopilot: automatically adjust bids, budgets, placements, and keywords within user-defined rules.
How to use
Users can choose to keep Autopilot off, approve only selected actions, or execute automatically within rules. Muze emphasizes trust, control, and connection: users can decide which accounts Muze can access and which actions it can perform, and view the complete activity history of all suggestions, approvals, and actions.
Use cases
Muze is aimed at founders, marketers, agencies, and growth teams, and is suitable for stages ranging from early growth to a repeatable paid growth engine, helping teams create, launch, and optimize campaigns without building a full performance marketing department. It supports hundreds of brands and agencies.
Compatible platforms
Meta Ads, Google Ads, Amazon Ads, Shopify, Slack, ChatGPT, Claude, MCP, and API.
Limitations
Regarding specific fees, pricing, free trials, language support, regional availability, and other information, official materials are not currently available.
