ExactScience is a rank tracking software for SEO professionals and businesses, with core features including AI-based large-scale content relevance insights and tracking rankings in real SERPs (search engine results pages).
Purpose: To help users understand how a domain appears organically in search engine results pages, suitable for SEO scenarios that require precise, actionable rank tracking to drive organic growth strategies.
Main capabilities:
- AI-powered ranking intelligence: Uses AI to provide content relevance insights at scale, displaying content relevance scores through the Orbitwise integration to help determine how relevant a page is to a target keyword in Google's eyes, assisting decisions on whether to optimize content or build backlinks.
- Absolute rank tracking: Tracks every element of the SERP (ads, rich snippets, organic results, etc.) with added context, reflecting the visual position of content on the page (such as whether it is above the fold), rather than only traditional ranking numbers.
- Unified multi-domain management: Tracks all brands and competitors in one dashboard, suitable for businesses with multiple websites competing for the same keywords.
- Historical rank tracking: Supports uploading data from other tools, pulls historical complete SERP rankings, and analyzes how keywords have evolved over time.
- Supplementary competitive metrics: Combines search volume, CPC bids, and competition index data to identify keywords that affect revenue, and analyzes them by buyer journey stage.
- Keyword tag grouping: Allows creating tags for website sections, content themes, or buyer journey stages, and tracking performance by group.
- Flexible refresh frequency: Can choose weekly, daily, hourly, or even every 15 minutes updates, or one-time requests.
- Google Search Console integration: Connects GSC properties and downloads the past 16 months of data, displays CTR, clicks, and impressions data at the keyword and URL level, verifies ranking accuracy, and quickly discovers untracked keywords ranking in positions 10-20.
- Universal ranking export: Exports CSV files containing keyword data points for easy visualization and analysis in your own tools.
- Slack alerts: Automatically posts alerts in Slack when project rankings or average rankings change significantly (by a set percentage or amount), and can be configured by project, keyword, or tag group.
How to use: Offers a 7-day free trial with 30 keywords trackable per day, no credit card required. Users can sign up, connect data sources, set up projects and keywords, choose refresh frequency, and view rankings, relevance scores, and competitive metrics through the dashboard. Supports contact via contact form or Twitter.
Use cases:
- Businesses with multiple brands competing for the same query terms.
- Need to monitor how timely articles perform in top news.
- Need to discover how new datasets push educational articles below the first screen.
- Enterprise clients that need tracking at scale (more than 100 million keywords per day).
- Need to blend ranking data with Google Search Console data to drive SEO strategy.
Limitations:
- Keyword billing system: Charges by keyword, with no duplicate charges for tracking multiple domains, but specific pricing is not yet provided.
- The product is still in launch mode, some features are under development, and a specific complete feature list is not yet provided.
- The free trial is limited to 7 days and 30 keywords per day.
- It is data-source agnostic and can adapt to multiple data formats, but the specific list of supported data sources is not clearly stated.
- Some advanced features (such as the Orbitwise integration) may require additional conditions.
Other facts: Supports retrieving keywords every 30 minutes, 1 hour, 3 hours, 6 hours, 12 hours, or daily; provides full HTML responses and JSON extraction; SERP provider data is standardized.
