Amplitude is a data analytics platform that integrates AI into the entire product-building process. It is officially positioned as "the platform for building self-improving products," emphasizing "better decisions, smarter shipping, measurable growth."
Purpose According to the official page, Amplitude brings AI into every step of building self-improving products, from analytics and feedback to code, helping teams make better decisions, ship products more intelligently, and achieve measurable growth in the AI era.
Main capabilities The officially listed capabilities include:
- Global Agent: instantly pulls the insights you need from all the information known to Amplitude and delivers results at the moment you ask. The company calls it the best-performing analytics agent on the market, resolving an average of 76% of customer issues across more than 4,900 customers, with many of them already above 85%, and continuing to improve by about 1 percentage point each month.
- Product Analytics
- Marketing Analytics
- Agent Analytics: see which agent experiences drive growth, retention, and revenue.
- Experience Analytics
- Feature Experimentation
- Zoning Insights
- Web Experimentation
- Guides and Surveys
- AI Agents: sense, analyze, and deliver optimization suggestions to you around the clock.
- MCP: prompt for new Amplitude insights in Claude, Cursor, or any AI platform.
- AI Feedback: turn what customers say anywhere into action.
How to use it Officially, there are two ways to set up Amplitude "where you build":
- Method one: paste the specified prompt into your AI editor.
- Method two: paste the specified command into your terminal. You can also consult the Amplitude SDK documentation, which supports platforms such as TypeScript, Python, Go, Swift, and Kotlin.
Use cases It is aimed at teams that want to use data to drive product growth, for example by using data to improve conversion rates, improving user onboarding to increase activation rates, and growing through personalized content.subscribers, etc. The official page showcases multiple customer cases: one team led with data to increase conversion rates by 27%; one team improved the onboarding flow to increase activation rates by 40%; one team grew subscribers by 40% through personalized content.
Limitations and notes The official page offers a free plan with 2 million events per month. More specific pricing, feature boundaries, and usage limits are not yet provided in the materials.