Archive is a social listening and creator discovery platform for short videos. According to official materials, it helps teams gain complete visibility into community-created content: capture every mention, discover the right creators, track performance, and prove ROI. It officially emphasizes that its AI can "infinitely scale creator programs."
In terms of use, Archive mainly serves teams running creator marketing and UGC operations. It is used to detect all brand content on TikTok, Instagram, and YouTube—even without hashtags; use AI video social listening to detect brands in posts; generate reports highlighting top-performing creators, trending content, and campaign insights; find new influencers and automate usage rights and reporting, replacing manual work in Excel.
Key capabilities include:
- Content detection: covers TikTok, Instagram (including Stories and Reels), and YouTube Shorts, tracks hashtags and mentions, and can also detect untagged posts where a brand or product appears.
- AI understanding of short videos: Archive's AI watches videos, listens to audio, and reads text, turning every detected post into searchable data.
- Creator discovery: AI Creator Search, audience data, AI lookalikes, and creator leaderboards help find new influencers, discover rising creators already talking about the space, and track seeding results.
- Rights management: obtain usage rights and whitelist content, so UGC can be reused for ads.
- Performance tracking and reporting: rank creators who tag the brand by performance to understand who to re-engage with; provides Campaign Reporting (real-time reporting by creator and post), Competitor Insights (competitor benchmarking), and weekly AI Insider reports for community and campaign reporting.
In terms of how to use it, it is officially described as: automatically capture hashtags, mentions, and Stories, and see at a glance what worked this week; see who actually posted before and during a campaign, and quickly pull examples and numbers into presentations; find creators at scale and get campaign reports without spending hours in Excel; detect product UGC, obtain usage rights/whitelisting, and use data to support reusing high-quality content in ads and emails. It also officially mentions that you can book a free 30-minute demo to learn how it works.
Applicable scenarios include: creator marketing, UGC collection and organization, influencer program reporting, campaign performance measurement, content rights acquisition and ad reuse, competitor benchmarking, and more. Several customer cases are officially provided: Allbirds previously could not keep up with UGC and lacked reporting tools to support its large influencer program; Momofuku Goods received a lot of social attention but could not measure program success; Grüns was good at gifting but lacked an automated process to turn large amounts of UGC into polished ad content; Ketone-IQ scaled creator marketing with thousands of creators and zero manual tracking; Immi needed to hire two full-time marketing employees to keep up with the viral speed of UGC before adoption.
In terms of limitations, the official materials do not provide specific details on pricing, free trials, technical limitations, or platform support; these facts are not currently provided. Some Q&A paragraphs in the official materials contain Latin placeholder text (Lorem ipsum), which is not valid information.
Overall, Archive is positioned as a platform that uses AI to automate and scale creator and UGC programs, replacing screenshots, spreadsheets, and scattered tools.
