Make is an AI automation platform whose core purpose is to let users build automation workflows and AI agents in a visual way, connect them to the apps and data they use every day, and ultimately view how they run in a single unified interface. Officially, it is positioned as a platform for teams and organizations, supporting AI and automation deployment ranging from a single department to the entire company, and providing visibility and control capabilities.
In terms of main capabilities, Make allows users to create and run automations through prompt-based building, drag-and-drop construction, or directly with AI chat tools such as Claude, ChatGPT, and Gemini. It can connect to any app, data source, or AI model, with out-of-the-box support for more than 3,500 apps, including OpenAI (ChatGPT, Whisper), Google Gemini AI, Workday Human Capital Management, Facebook Lead Ads, and others; any service with an API can be connected through custom integrations. The platform provides a real-time view of the entire technology stack (including third-party resources), and when necessary, JavaScript or Python can be used for fine-tuning. When building AI agents, users can set goals, provide tools, define constraints, and view their reasoning process.
In terms of how to use it, users can start with a free plan or a paid plan. The free plan requires no credit card and has no time limit, and includes a certain amount of credits and active scenarios, which is enough to build and run real automations. Users do not need to be developers to get started; as long as they can map out the steps, conditions, and outcomes in a process, they can build through prompts, drag-and-drop, or AI chat; developers can add custom code when needed.
Use cases include: cross-app business process automation, AI agent deployment, and department-wide or company-wide AI and automation rollouts. Officially, a quote from Stellantis's digital process improvement manager says that Make is the "glue" of its organization, and dealer interactions flow between Make and its own infrastructure. Other data shows that employees can start innovating in hours rather than weeks, solve problems through AI and automation, and have more than 100 automation processes running.
In terms of limitations and compliance, Make complies with GDPR and is certified for SOC 2 Type II and SOC 3, providing encryption in transit and at rest, SSO, and access controls that satisfy security reviews. The platform has role-based access, audit logs, and crossReal-time analytics for all workflow automation. Enterprise plans also provide more control. Details about specific pricing, the credit limits of each plan, and more advanced features are not provided in the materials.