More and more brand merchants are now operating on Xiaohongshu and Douyin. Who doesn't want their store to become popular online? But many people get stuck at the first step: How should the account be positioned? What are competitors posting? What content should be promoted this month?
In the past, doing these things required hiring an operations team, buying a bunch of tools, and spending a lot of time on research, which was time-consuming and expensive. But now with AI, ordinary people can easily get it done!
In today's tutorial, we'll teach you how to use Tokera 's AI strategy content agent to handle brand Xiaohongshu operations in one stop.
Tokera is an AI strategy content agent for brand merchants and independent content creators. Unlike AI tools that simply generatecopyorimages, Tokera first understands the brand, product, and marketing goals, completes account diagnosis, competitor analysis, and marketing strategy, and then further generates topics, copy, and supporting visual content adapted to different content platforms.
Let's take a look at how to operate it~
01. From business diagnosis to marketing content execution
Visit the Tokera official website:https://www.tokera.com.cn
01Describe your needs in one sentence
After entering the creation space, tell Tokera your brand and the marketing problem you currently want to solve.
Prompt: I run a milk tea shop and am preparing to launch a new product recently. Help me create a Xiaohongshu marketing plan.
Select the marketing entity
Select the marketing entity, then check the business problem you most want to solve right now and the next action you want customers to take (visit the store, place an order, join a group, etc.). If you are unsure about the identity, choose "Help me analyze first," and Tokera will help you determine it.
Generate diagnosis and strategy
Tokera automatically sorts out the merchant profile, core pain points, customer concerns, and available advantages. The left side distills key business points, while the right side outputs a complete strategy document covering store positioning, customer insights, online and offline activities, and cross-industry cooperation directions. At the bottom, you can provide revision suggestions, confirm the version, or regenerate.
Select platforms and generate a content matrix
After confirming the strategy, select the publishing platforms (Xiaohongshu, Douyin, Dianping, WeChat Official Account, WeChat Moments), and add tone, audience, or campaign requirements. Tokera will generate a content matrix adapted to the platform based on the strategy, including account persona, viral benchmarks, and image-text/video content in different directions.
Example: Select the Xiaohongshu platform
Revise, confirm, and publish directly
Check details such as brand, price, address, and activity rules. If you are not satisfied, you can ask Tokera to revise at any time. After confirmation, directly copy, share, export, or download as PDF, and paste it into the corresponding platform to publish.
02. From account positioning to content growth
Describe the type of account you want to run and your own background
Confirm the target audience and stage goals
Content matrix generation
Tokera will output a complete content matrix based on the selected platform. From account content direction and topic combinations to traffic-driving content and trust-building content, and then to complete notes ready to publish, it is all provided in one stop.
Example: Select the Xiaohongshu platform
Export and publish directly
After the content is generated, check details such as brand information, product price, activity time, address, and rules yourself. Once confirmed correct, you can copy, share, export, or download as PDF with one click. If you are dissatisfied with any part, you can ask Tokera to regenerate or adjust it at any time.
03. Some Sharing
I used to think that brand content operations was a particularly complex task that required a professional team—you had to understand positioning, analyze competitors, write copy, and create images. A "small merchant" like me had no idea where to start. But after coming into contact with Tokera, my thinking completely changed.
Take competitor analysis, for example. In the past, to understand what peers were posting, I had to go through account after account and note after note, and even after spending half a day, I still couldn't make sense of it. Now with Tokera, I just need to tell it, "Help me see what peers have been posting recently," and it can instantly generate a clear competitor content analysis report.
Unlike other AI tools that directly give you a piece of copy,Tokera first helps you complete the "top-level design" such as account diagnosis, competitor analysis, and marketing strategy, and then produces specific content. The copy generated this way is not isolated, but supported by strategy, and when published it has a greater sense of direction.
With the continuous development of AI technology, brand content operations in the future will definitely become easier and more efficient. I also look forward to using Tokera to create more wonderful marketing content!