What is Miaowen
Miaowen is an all-around AI marketing assistant launched by Tencent Ads, providing advertisers with comprehensive marketing support. It supports 7×24 online availability, can quickly respond to advertisers' inquiries, and helps resolve issues across the entire process from marketing preparation and execution to review. Miaowen has three core functions: quick Q&A, in-depth marketing analysis, and mobile office, providing precise answers with real-time data integration, and supporting global account scanning and viral creative suggestions. Miaowen serves advertisers throughout the entire process from marketing preparation and execution to review.
Miaowen's main functions
- Quick Q&A: Based on a marketing knowledge base supported by multiple models and real-time data integration, it provides fast and accurate answers to questions.
- In-depth marketing analysis: Supports global account scanning and provides suggestions for viral creative fission, helping advertisers optimize marketing strategies and say goodbye to "mystical ad delivery."
- Mobile office: Supports users in checking data and viewing daily reports anytime and anywhere on mobile, making it convenient to manage and monitor ad delivery.
- Ad review and Q&A: Provides a rejection Q&A module that quickly informs the reason an ad was rejected and gives revision suggestions, effectively reducing communication costs between advertisers and the review team.
- Creative materials and optimization: One-click query of industry top creative materials, providing creative inspiration and optimization suggestions, helping advertisers accurately capture user preferences.
- Real-time data query: Provides hourly reports, daily reports, and real-time reports, supports custom data metrics, and eliminates the need to manually download reports.
- Multi-account management: Supports fuzzy search and aggregated data queries for up to 500 accounts.
- Ad diagnosis and optimization: Analyzes basic ad settings and performance data, combines industry best cases, and provides targeted optimization suggestions.
- Marketing review and insights: Based on market-wide data, competitor performance, and multi-account delivery, it provides in-depth marketing reviews and insight suggestions to help advertisers optimize strategies.
How to use Miaowen
- WeChat mini program search: Search Tencent Ads Miaowen or Miaowen in WeChat, find the mini program and click to log in. Without binding an ad account, it supports answering ad knowledge questions; with a bound account, it can query data and perform in-depth ad analysis.
- Delivery-side mini program: In the [Tencent Ads Assistant] mini program, click the third icon at the bottom to wake up Tencent Ads Miaowen.
- PC side: Tencent Ads delivery side, workbench, service provider backend, Tencent Ads'official websiteright-side penguin floating icon, Chrome extension。
- Wake up Miaowen: After entering Tencent Ads Miaowen, directly input a question for consultation.
- Query data: After binding an account, check data and view daily reports anytime and anywhere.
- In-depth analysis: Based on Tencent Ads Miaowen's in-depth marketing analysis function, obtain global account scanning and viral creative suggestions.
- Mobile office: Use Miaowen on mobile to conveniently manage ad delivery while on the go.
Miaowen's application scenarios
- Ad consultation: Quickly obtain information such as account opening qualifications, policies, and review processes.
- Delivery optimization: Real-time guidance and suggestions to help improve advertising performance.
- Performance analysis: Provides data analysis and reports to assist with advertising reviews.
- Mobile management: View advertising data and daily reports anytime, anywhere, for convenient management.
- All-day support: Online 24/7, ready to answer advertising-related questions at any time.