What Is Social Research in Numbers
Social Research in Numbers is an all-around marketing Agent tool under Social Story in Numbers. Leveraging leading large model technology and connected to massive social media data, it can quickly answer professional questions about marketing, markets, consumer word-of-mouth, and more, and generate reports. It supports routine queries such as current events and encyclopedias, making it a full-scenario "intelligent research assistant." It can monitor and analyze data across the entire web, integrate real-time information such as social media content and user comments, and generate a complete report in 20-30 minutes. It can automatically generate visual charts, such as sentiment trend charts and volume distribution charts, which can be used directly for PPT creation.
Main Features of Social Research in Numbers
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Full-Web Data Monitoring and Analysis: Integrates real-time information such as social media content, user comments, and e-commerce reviews from across the web. After entering keyword instructions, the AI automatically plans the analysis framework and generates a complete report within 20-30 minutes.
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Visual Chart Generation: The generated reports include visual charts such as sentiment trend charts, volume distribution charts, and user concern clustering tables, which can be directly screenshotted to create PPTs, empowering agency companies in client marketing proposal scenarios.
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Transparent Data Acquisition Logic: The data is connected with Social Data Hub in Numbers, allowing users to see the data query logic through the chain-of-thought process, and the data can withstand verification.
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Multi-Scenario Application Support: It can be used for scenarios such as hot event tracking, brand reputation monitoring, and marketing strategy analysis, helping brands quickly formulate marketing strategies, seize hot topic dividends, accurately capture user sentiment, and analyze marketing campaign performance.
How to Use Social Research in Numbers
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Register and Log In: Visit the official Social Research in Numbers website:https://index.datastory.com.cn/social-research，完成注册并登录。
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Enter Instructions: Enter keywords or specific questions in the search box, such as "Brand X market reputation analysis."
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Select Data Scope: You can specify data sources (such as social media, e-commerce platforms, etc.) and time ranges to obtain more precise data.
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Generate Report: Click "Start Analysis," and the tool will automatically integrate the data and generate a report, including the analysis framework and visual charts.
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View Results: After the report is generated, you can view detailed analysis content, such as volume trends, user sentiment, and competitor comparisons.
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Download or Share: Supports downloading the report in PDF or PPT format, and it can also be shared directly with team members or clients.
Application Scenarios of Social Research in Numbers
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Hot Event Tracking: Quickly analyze the volume trends, user sentiment, and competitor benchmarking of hot events, helping brands quickly formulate marketing strategies and seize hot topic dividends.
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Brand Reputation Monitoring: Accurately capture user sentiment, analyze brand reputation across different platforms, and extract core evaluations, enabling brands to clearly understand their strengths and pain points.
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Marketing Strategy Analysis: Evaluate the effectiveness of brand marketing activities and advertising placements, analyze campaign communication performance, user participation, and more, providing a basis for subsequent adjustments to marketing strategies.
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Product Planning and Innovation: Uncover user needs and pain points, provide direction for product R&D and innovation, and help brands better meet market demand.
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Competitor Analysis: Gain an in-depth understanding of competitors' market performance, user feedback, and marketing strategies to provide a reference for the brand to develop differentiated competitive strategies.
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Market Trend Insights: Analyze market dynamics and trends to provide data support for the brand's strategic planning and decision-making, helping the brand seize market opportunities.