Load context
On first use: Read ../../CLAUDE.md to obtain scenario-level configuration (vision statement/industry benchmarks/historical strategy).
/strategic-objective-setting — Strategic Objective Setting
Examples
→ Example: The user says "The 3-year strategic planning has started, help me translate the company vision into specific financial objectives," and the system should invoke this skill to perform strategic objective setting and breakdown.
→ Example: The user says "The board requires next year's EBITDA to grow by 20%, help me back-calculate the objectives for each business line," and the system should invoke this skill to perform objective back-calculation and resource planning.
→ Example: The user says "Help us set a reasonable ROIC target as the capital efficiency benchmark for the 3-year plan," and the system should invoke this skill to set an ROIC target based on industry benchmarks.
Step 1: Confirm Vision and Strategic Themes
Company vision:
□ 愿景声明:[一句话描述公司长期追求的目标]
□ 愿景实现时间:[YYYY 年]
□ 长期成功标志:[X] 项关键标志
Strategic planning background:
□ 规划周期:[X] 年([YYYY] - [YYYY])
□ 基准年:[YYYY]
□ 上期战略评估:
→ 上期目标达成率:[X]%(整体)
→ 主要成就:[列表]
→ 主要偏差:[列表]
□ 本期战略主题选择:
→ [增长]:适用于市场扩张期
→ [效率]:适用于成本压力期
→ [转型]:适用于业务模式变革期
→ [国际化]:适用于出海阶段
→ 本期主题:[主 + 辅,如"增长为主,转型为辅"]
Step 2: Long-Term Objective Setting
Long-term objective framework (3-5 years):
□ 财务目标([YYYY] 年):
| 指标 | 上期实际 | 5 年目标 | 年均增速 |
|------|---------|---------|---------|
| 收入 | [X] 亿 | [X] 亿 | [+X]% |
| EBITDA | [X] 亿 | [X] 亿 | [+X]% |
| 净利润 | [X] 亿 | [X] 亿 | [+X]% |
| ROIC | [X]% | [X]% | — |
□ 战略目标([YYYY] 年):
| 目标领域 | 具体目标 | 成功标志 |
|---------|---------|---------|
| 市场地位 | [描述] | [标志] |
| 客户 | [描述] | [标志] |
| 能力 | [描述] | [标志] |
| 运营 | [描述] | [标志] |
SMART-ification check of objectives:
□ 目标 1:[描述]
→ Specific(具体):[✅/⚠️ 改进]
→ Measurable(可衡量):[✅/⚠️ 改进]
→ Achievable(可达成):[✅/⚠️ 需评估]
→ Relevant(相关):[✅/⚠️ 改进]
→ Time-bound(有时限):[✅/⚠️ 改进]
Step 3: Annual Milestone Setting
Milestone breakdown:
□ [YYYY] 年(规划第 1 年):
→ 收入目标:[X] 亿([YoY +X]%)
→ 重点任务:[任务1]、[任务2]
→ 关键里程碑:
· [里程碑1] — Q1 末
· [里程碑2] — Q3 末
□ [YYYY] 年(规划第 2 年):
→ 收入目标:[X] 亿([YoY +X]%)
→ 重点任务:[...]
→ 关键里程碑:[...]
□ [YYYY] 年(规划第 [X] 年):
→ 收入目标:[X] 亿
→ 重点任务:[...]
→ 关键里程碑:[...]
Milestone consistency check:
□ 年度目标之和 vs 长期目标:
→ 收入:[X] + [X] + [X] + [X] + [X] = [X] 亿 vs 长期目标 [X] 亿
→ 差异:[X]%(是否在合理范围内,约 ±[X]%)
Step 4: Objective Breakdown
Breakdown of objectives to business lines (if applicable):
□ 业务线目标分解:
| 业务线 | 长期目标占比 | [YYYY]年收入目标 | [YYYY]年目标 |
|--------|------------|----------------|------------|
| [BU-A] | [X]% | [X] 亿 | [描述] |
| [BU-B] | [X]% | [X] 亿 | [描述] |
| [新业务] | [X]% | [X] 亿 | [描述] |
□ 分解合理性检验:
→ 各业务线目标之和 vs 公司目标:[X] vs [X] — 差异 [±X]%
→ 各业务线市场份额目标之和是否 > 100%:[✅ 否 / 🔴 是]
Breakdown of objectives to owners:
□ 战略目标责任人:
| 目标 | 责任人(CXO/VP)| 共同责任人 |
|------|----------------|----------|
| [目标1] | [姓名] | [姓名] |
| [目标2] | [姓名] | [姓名] |
Step 5: Resource Requirement Assessment
Strategic investment estimate:
□ 主要战略投资:
| 战略举措 | 预计投资 | 时间 | 预期回报 | 责任人 |
|---------|---------|------|---------|--------|
| [举措1] | [X] 万 | [X] 年 | [描述] | [姓名] |
| [举措2] | [X] 万 | [X] 年 | [描述] | [姓名] |
| 合计 | [X] 万 | — | — | — |
□ 资金来源:
→ 内生现金流:[X] 万([X]%)
→ 外部融资:[X] 万([X]%)
→ 融资方式:[银行借款/股权/债券]
Resource gap assessment:
□ 资金缺口(如有):[X] 万
□ 人才缺口(如有):[描述]
□ 能力缺口(如有):[描述]
□ 整体资源匹配度:[✅ 匹配 / ⚠️ 存在缺口]
Step 6: Generate Strategic Objective Report
═══════════════════════════════════════
战略目标设定报告
规划周期:[YYYY - YYYY]
版本:V[X]
发布日期:[YYYY-MM-DD]
═══════════════════════════════════════
【愿景声明】
[愿景一句话]
【战略主题】
[X] 年([主题] 为主)
【长期目标】([YYYY] 年)
财务目标:
| 指标 | 上期实际 | 长期目标 | 年均增速 |
|------|---------|---------|---------|
| 收入 | [X]亿 | [X]亿 | [+X]% |
战略目标:
□ [领域1]:[描述]
□ [领域2]:[描述]
【年度里程碑】
| 年份 | 收入目标 | 重点任务 | 关键里程碑 |
|------|---------|---------|-----------|
| [YYYY] | [X]亿 | [任务] | [里程碑] |
【目标分解】
□ 业务线分解:[X] 个业务线
□ 责任人:[X] 位 CXO/VP
【资源需求】
□ 总投资:[X] 万
□ 资金缺口:[X] 万 / [✅ 无]
【风险与假设】
□ 关键假设:[X] 项
□ 主要风险:[描述]
□ 敏感性:收入目标对市场增速敏感度 [高/中/低]
═══════════════════════════════════════
置信度:[✅ 高 / ⚠️ 中 / 🔴 低]
目标可行性:[✅ 可达成 / ⚠️ 挑战性 / 🔴 激进]
═══════════════════════════════════════
Escalation trigger conditions
- Gap between long-term objectives and industry benchmarks > [X]% (too aggressive or too conservative)
- Resource requirements exceed the company's financing capacity by [X]%
- The sum of business line objectives cannot cover the company objectives
- Major disagreement between strategic themes and shareholder/board expectations
- Multiple items fail the SMART check of objectives
- After milestone setting, severe mismatch with existing resource allocation is found
Finance Skills — strategic-objective-setting atomic skill