Tenth step. Plan materials/content as scored inventory, tied to buyer journey (09). We do NOT generate the assets themselves — we provide inventory + gap + priorities (decision from the architecture). No gate.
Input — 02 (stage), 09 (customer journey + content-per-stage), 03/05/06/07/08 (for "how to create"). Read
${CLAUDE_PLUGIN_ROOT}/reference/agency-stages.md §6 (22×5 matrix — WHAT is relevant to the stage) and §8
(overshoot/undershoot). Format — per Viktor's content-plan document (scored inventory + how-to-create).
What to assemble
1 · Content × journey stage. From 08 — which content types influence the buyer at each stage (problem-unaware → business trigger → problem-aware → solution-aware → alternatives → objections → consideration → decision). 1 line per stage: what is appropriate here.
2 · Materials inventory (scored). For each relevant to the stage material (filter — 22×5 matrix + wedge): a table with fields:
- Material · Maps-to-stage (journey) · Status (To-Do / In progress / Done) · Quality Score (0 / 1 / 2) · Priority · How-to-create (framework/step: ICP(03) · Value Prop canvas(07) · Positioning(06) · Buyer journey(09) · Customer interview · Competitor(05) · Offer(08)).
- Readiness % = Σ score / (2 × N) — overall materials readiness (as in the document: e.g. 56.9%).
3 · Interface breakdown. Key surfaces → segment → deliverable → source (framework). Take only relevant stages. Examples:
- Website: service page → Services (Messaging); Hero → UVP (VP canvas) · Positioning (Messaging) · ICP (ICP framework); Social proof → client logos/testimonials (Customer interview); FAQ → objections.
- LinkedIn profile: banner → client logos; tagline → positioning/ICP; About → benefits; projects → cases.
- Cold email: opening → buying signal (ICP); problem → Messaging; credibility → case study; offer → Offer framework.
4 · Gap + actions (Doc 2 §8): what to kill/freeze (overshoot — premature for the stage) · what to build in 30 days (critical gap, lowest score at high Priority) · what to rework. Each action — owner + deadline + budget.
Stage-adaptive depth
- Stage 0-1: only stage-relevant (founder LinkedIn, simple landing page, 3 short cases, 1-pager, proposal, hook audit). Score them (often 0 — that's honest). No website/service-pages/industry-report.
- Stage 2: + full website, service pages, lead magnets, case studies per template, video.
- Stage 3-4: full inventory + ROI calculator, industry report, partnership kit.
Principles
- Recommendations only — we don't write the materials themselves (that's separate skills/work).
- Material serves the channel that works + offer that sells + person who is hired (3 rules of Doc 2).
- Score honestly: missing = 0. Low Readiness % at Stage 0 is normal and actionable.
Output (Notion)
Sub-page «10 · Materials Plan»: (1) content×stage · (2) scored inventory + Readiness % · (3) interface breakdown · (4) gap/overshoot/undershoot + 3-5 actions · "Sources / assumptions". In Ukrainian.
Definition of Done
- Content mapped to journey stages (09).
- Scored inventory with Status + Quality Score (0/1/2) + Readiness % for stage-relevant materials.
- How-to-create (framework/step) for each; interface breakdown for relevant surfaces.
- Gap: ≥1 "kill", ≥1-2 "build in 30 days", with owner/deadline/budget. Notion page created.