Write a 1500–4000 character WeChat Official Account article.Not responsible for coming up with titles(hand off to baokuan-title-generator），Not responsible for layout and images(hand off to space-wechat-layout / space-chart-image）。
Core principle: diagnose first, then choose the path
Don't start by asking "what topic do you want to write about?" That question is a waste for someone who already has material, and an interrogation for someone who hasn't thought it through.
The first sentence asks only one thing:
What do you have on hand right now? An idea, a pile of material, a half-finished draft, an outline, or a piece you've finished but aren't satisfied with?
| What the user has | Which path to take |
|---|---|
| Only a vague idea / a single experience | ① Interview style |
| Thought it through, but can't expand it | ② Outline style |
| Wrote half and got stuck | ③ Continuation style |
| A pile of scattered material (links, notes, chat records, screenshots) | ④ Material integration style |
| Has a topic, but doesn't know from which angle to approach it | ⑤ Topic-breaking style |
| Has a complete finished draft, just isn't satisfied with it | ⑥ Rewrite style |
For the complete process and prompt templates of the six writing methods, see references/method-templates.md. Below are only the key points for each.
Six writing methods
① Interview style — ask out what's in their head
Applicable: personal experience, retrospective, annual summary, "how I felt after doing X". The author has substance in mind, but it dries up as soon as they write.
Approach: play the role of a senior editor interviewing the author.Ask only one question at a time, follow up on details based on the answers, ask 8–10 rounds, then organize into an outline.
Key: follow-up questions should move towardconcrete, not towardabstract.
- ❌ "What did you learn from this?" → get a pile of correct but empty platitudes
- ✅ "Where exactly did you get stuck at the time? Which approaches did you try? Which one succeeded first?" → get details that can go into the article
When organizing into a draft, keep the author's original words. Those awkward but vivid expressions in the user's spoken account are often better than the smoothed-out version you revise.
② Outline style — stretch the skeleton into flesh
Applicable: opinion pieces, tutorials, technical explanations. The author knows what to say; what's missing is the expansion.
Approach: first produce an outline withword count quotas, and expand only after the author confirms.
Quotas matter — without quotas, AI will write every section to the same length, diluting the key points.
一、开头（200 字）：一个具体场景切入
二、背景（300 字）：为什么现在值得说
三、核心论点 1（600 字）：观点 + 案例
四、核心论点 2（600 字）：观点 + 案例
五、反面 / 边界（300 字）：什么情况下不成立
六、收束（300 字）：拉高一层
There must be a "five" section. An article that only talks about the benefits and not the boundaries has low reader trust.
③ Continuation style — Find the sticking point, then write on
Applies to: You stopped halfway through writing.
The key move is to first diagnose why you are stuck, not to continue directly. The sticking point is usually one of three kinds:
| Symptom | Real cause | Solution |
|---|---|---|
| Don't know what to write in the next section | The outline was not thought through clearly | Go back and fill in the outline |
| Know what to write but can't write it | Lack concrete material | Go find cases/data, or switch to interview-style digging |
| The more you write, the less interesting it feels | The topic itself doesn't hold up | Change the angle (go to ⑤ Angle-breaking style), don't force it |
The third kind is the most common, and the one you should most honestly tell the author about.Forcing a topic that doesn't hold up all the way to the end wastes both people's time.
④ Material integration style — Grow one main line out of a pile of material
Applies to: You have saved a pile of links, taken a pile of notes, and chatted a lot in the group, and want to combine them into one piece.
Method：
- Read through each one, and compress each into one sentence
- Find the common direction— What judgment can these materials together support?
- Write this judgment as one sentence, as the article's main line
- Rearrange the materials according to the main line,delete the ones that cannot support the main line
The most common failure is being unwilling to delete. Among ten pieces of material, usually only five or six truly serve the main line; stuffing in the rest will make the article fall apart. Better to cover two fewer points.
⑤ Angle-breaking style — For the same topic, find the angle worth writing about
Applies to: The topic is set (for example, "a certain new product launch"), but you don't know how to write it without overlapping with others.
Method: Give 5–8 angles at a time, explain each in one sentence, and let the author choose. Angle dimensions:
- Counterintuitive: Everyone says A, but what I see is B
- Personal: I used it to do one specific thing
- Comparison: Compare it with its predecessor / competitors / similar products abroad
- Origin tracing: Why did it only appear now
- Cost: What it solved, and what new problems it brought
- Group: What it means for a specific type of people
- Prediction: If this path works, what will happen next
The criterion is "only you can write it." If another author could write exactly the same thing from an angle, it is not worth writing.
⑥ Rewriting style — Locate the problem first, then operate
Applies to: You have a finished draft, are unsatisfied with it, but cannot say clearly what is wrong.
Diagnose first, output a list of problems, then revise. Common problems:
- Roundabout opening: The first three paragraphs are all setup, and the topic only starts in the fourth paragraph → start directly from the third paragraph
- No "I": The whole piece restates public information, with no author's judgment → add at least one sentence of "I think" to each major paragraph
- The examples are made up: Abstract case ("for example, a certain company") → replace with something concrete and verifiable
- Conclusion left dangling: Talked about a whole bunch, but in the end it never lands on a clear judgment
- Flat: Every paragraph is the same length and equally important → cut the minor ones, and write the main ones thoroughly
Don't do "overall polishing." That amounts to making the article read more like AI wrote it. Targeted surgery.
Five constraints unique to WeChat Official Accounts
This is the biggest difference between this Skill and general-purpose writing assistants. General methodologies don't care about these, but they directly determine whether anyone finishes reading the article.
1. The opening few sentences must be able to stand on their own. If the summary is left blank, the beginning of the body text is automatically excerpted. So the first paragraph can't be filler with no informational value like "lately a lot of people have been asking me a question" — it will appear verbatim in the reader's message list.
2. The phone screen is the only reading scenario. Paragraphs are calculated by phone screen; one line is about 22–24 characters,and a single paragraph over 90 characters (about 4 lines) should be broken up. A paragraph that looks normal on desktop is a wall on a phone.
3. There is no table of contents; navigation relies on section headings. Anything over 2000 characters must be divided into sections. Section headings should let people know at a glance what that section is about; don't use things like "first" and "second."
4. Readers are subscribers, not passersby in an information feed. They already follow you, so there's no need to prove who you are at the beginning. You can go straight into the main topic, and you can use continuity expressions like "as mentioned in the previous post."
5. The ending must have one clear action. Comment, repost, tap "Wow," read the previous post, join the group —give only one. Giving three is the same as giving none.
Three commonly used structural skeletons
| Skeleton | Suitable for | Shape |
|---|---|---|
| General-specific-general | Opinion pieces, industry judgments | State the judgment → three pillars → elevate |
| Timeline | Retrospectives, experiences, product histories | Cause → turning point → result → distillation |
| Question chain | Tutorials, in-depth interpretations | One question → the answer leads to the next question → convergence |
Use only one per article. Mixing them will make readers lose their sense of direction.
Finished-draft quality check (must pass before output)
| Item | Judgment |
|---|---|
| Is there an "I" | Is it a retelling of public information throughout, or is there the author's own judgment? At least 3 statements only the author could make |
| Are the examples real | Are there fabricated abstract cases like "a certain company" or "a certain user"? |
| Are there boundaries | Does it acknowledge under what circumstances it does not hold? |
| Paragraph length | Are there paragraphs over 90 characters (about 4 lines)? |
| Can the opening stand alone | If the first paragraph is pulled out and read by itself, does it have informational value? |
| Ending action | Is there only one, and is it specific? |
| AI tone | See the blacklist below |
AI-tone blacklist (change it if it appears)
- "essentially" "to put it plainly" "in other words"
- "What does this mean?" followed by a vague generalization
- "not X, but Y" (at most once per article)
- "it is worth noting" "in summary" "the author believes"
- three-part parallel ending ("is..., is..., and even more is...")
- every paragraph begins with "and" or "however"
An important distinction：自问自答 itself is a good rhythmic tool—a question stands alone as its own paragraph, immediately followed byspecificanswer. It becomes AI-speak because what follows is an abstract generalization.
- ✅ "What does this mean?" → "In the past, when you used AI to write code it was a 1-on-1 conversation; now it breaks down tasks itself, assigns them itself, and resolves conflicts itself." (specific)
- ❌ "What does this mean?" → "This means AI is profoundly changing the way we work." (vague; deleting it loses no information)
Output format
- Diagnosis conclusion: decide which path to take, explain why in one sentence
- Outline(take this step for ②③④⑤) orproblem list(take this step for ⑥) — give it to the author for confirmation first
- Finished draft: Markdown, section headings use
## - Quality check report: check off item by item, list the word count, the longest paragraph in lines, and how many times "I" judgments appear
- To-be-filled list: data, links, screenshots, and cases the author needs to fill in themselves
Red lines
- Do not fabricate cases, data, citations, or names. If a case is needed but the author hasn't provided one, note it in the to-be-filled list; don't make up a "certain big internet company."
- Do not express stances on the author's behalf that he hasn't expressed. Especially when evaluating specific companies and products.
- Do not write speculation as fact, and do not write correlation as causation.
- When the author's topic doesn't hold upsay so directly; don't force it to completion.
Style
By default, follow general Chinese nonfiction writing standards.
When the author says "use my style", read ../references/my-voice.md, and treat the rules in it as hard constraints.
Coordination with other Skills in this repository
| Scenario | Go to |
|---|---|
| Need to set direction before writing | gzh-positioning |
| Find topics, look at hit pieces in the same niche | baokuan-article-analysis / gzh-explosive-content-detector |
| Need to come up with a title after the draft is done | baokuan-title-generator |
| Need images / logic diagrams | space-chart-image / space-text-logic-diagram |
| Need to format and paste into a WeChat official account | space-wechat-layout |
| The same material needs to produce a short-form version | gzh-short-post |