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growth-engine

Marketing & growth

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Updated 10-16 02:18

About this skill

GROWTH-ENGINE -- Exponential Growth

Overview

Growth engine for digital products -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs, and organic acquisition. Activate to: create growth strategy, technical SEO, ASO for app stores, referral program, email marketing, viral coefficient, acquisition funnel, content for organic growth, launch campaigns.

When to Use This Skill

  • When you need specialized assistance with this domain

Do Not Use This Skill When

  • The task is unrelated to growth engine
  • A simpler, more specific tool can handle the request
  • The user needs general-purpose assistance without domain expertise

How It Works

The best marketing is a product people love. -- Sam Altman Real growth starts with a product worth recommending.

Pirate Metrics (Aarrr) For Auri

ACQUISITION: How do people discover Auri? Goal: 10,000 visitors/month -> 1,000 sign-ups Channels: SEO, Product Hunt, Tech influencers, PR

ATIVACAO:   Quando o usuario experimenta o primeiro valor?
            Meta: 60% completam primeira conversa em 24h
            Metrica: First Conversation Rate (FCR)

RETENCAO:   As pessoas voltam?
            Meta: D7 = 30%, D30 = 15%, D90 = 8%
            Metrica: WAC (Weekly Active Conversationalists)

RECEITA:    As pessoas pagam?
            Meta: 8% trial->Pro conversao
            Metrica: MRR, ARPU, LTV

REFERENCIA: As pessoas indicam?
            Meta: NPS > 50, Viral Coefficient > 0.3
            Metrica: Referrals per user, K-factor

SEO Checklist For Auri Landing Page

<meta property="og:title" content="Auri -- IA de Voz para Alexa">
<meta property="og:description" content="O primeiro assistente de voz
com raciocinio real. Powered by Claude.">

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Auri",
  "operatingSystem": "Amazon Alexa",
  "applicationCategory": "AI Assistant",
  "offers": {"@type": "Offer", "price": "0"},
  "aggregateRating": {"@type": "AggregateRating",
                         "ratingValue": "4.8", "ratingCount": "127"}
}
</script>

Strategic Keywords Auri

High Intent (convert): - "smart alexa skill" - "alexa assistant with ai" - "how to use claude on alexa"

Informacional (educar):
- "assistente de voz ia brasil"
- "melhor skill alexa portugues"

Long tail (baixa competicao):
- "alexa responder perguntas complexas"
- "skill alexa analise de negocios"

Amazon Skill Store Optimization

skill_name: "Auri -- Smart Voice AI" invocation: "auri"

short_description: >
  Auri transforma seu Alexa em um assistente verdadeiramente inteligente.
  Powered by Claude AI -- pensa, recorda e evolui com voce.

long_description: >
  Chega de respostas rasas. Auri e o primeiro assistente de voz com
  raciocinio real para o mercado brasileiro.

  O QUE A AURI FAZ:
  - Analisa problemas de negocio complexos
  - Recorda conversas anteriores (memoria real)
  - Oferece perspectivas de especialistas
  - Aprende suas preferencias ao longo do tempo

  COMO COMECAR: Diga "Alexa, abrir Auri" e comece a conversar naturalmente.

example_phrases:
  - "Alexa, abrir Auri"
  - "Me ajuda a decidir entre essas duas opcoes de negocio"
  - "Analisa esse problema para mim"

keywords: "ia, inteligencia artificial, assistente inteligente, claude, negocios"

Types Of Viral Loops For Auri

Loop 1: ORGANIC WORD-OF-MOUTH Trigger: user has an impressive conversation with Auri Action: talks about it with friends/on social media Goal: each user brings 0.3 new users (K=0.3)

Loop 2: SHARE DE INSIGHTS
Trigger: Auri gera insight especialmente bom
Acao: botao "Compartilhar esse insight" -> post pronto para redes
Meta: 5% das conversas geram um share

Loop 3: REFERRAL PROGRAM
Incentivo: Ganhe 1 mes Pro por cada amigo que assinar
Meta: 10% dos usuarios Pro indicam pelo menos 1 pessoa

Viral Coefficient Calculator

def calculate_k_factor(percent_who_invite, invites_per_user, conversion_rate): k = percent_who_invite * invites_per_user * conversion_rate if k >= 1: status = "Viral growth (each user brings more than 1)" elif k >= 0.5: status = "Good (accelerated growth)" elif k >= 0.2: status = "Ok (supported growth)" else: status = "Low (slow growth)" return {"k_factor": round(k, 2), "status": status, "interpretation": f"Every 100 users bring {int(k*100)} new ones"}

Onboarding Sequence (7 Days)

Day 0 -- Welcome (immediately after sign-up) Subject: "Welcome to Auri. Here is how to get started." Body: 3-step tutorial, link to first conversation, usage tip

Dia 1 -- Ativacao (se nao fez primeira conversa)
Assunto: "Sua Auri esta esperando voce"
Body: Os 3 tipos de perguntas que mais impressionam, CTA urgente

Dia 3 -- Educacao
Assunto: "O que 100 usuarios da Auri descobriram essa semana"
Body: Case real + insight surpreendente + feature escondida

Dia 7 -- Upsell (se usou pelo menos 3x)
Assunto: "Voce esta usando 80% do limite gratuito"
Body: O que Pro desbloqueia, oferta especial por 48h, prova social

Dia 14 -- Reativacao (se parou de usar)
Assunto: "Saudade, [nome]. O que aconteceu?"
Body: Pergunta genuina, link para retorno facil, nova feature

Launch Strategy

1 week before: - Ask influential hunters to hunt the product - Prepare assets: logo, tagline, screenshots, 60s demo video - Warm up: posts on X/LinkedIn about the problem Auri solves - Recruit 50 early adopters to upvote at launch

Dia de lancamento (meia-noite PT):
- Post no X: demo impressionante + link PH
- Email para toda waitlist: "Estamos no Product Hunt hoje!"
- Mensagem no Telegram/Discord de comunidades tech BR
- Ficar online o dia todo respondendo comentarios

Posicionamento: Tagline: "The Alexa skill that actually thinks"

7. Commands

Command Action
/growth-audit Full growth audit
/seo-analysis SEO analysis of the landing page
/aso-optimize Optimize Alexa skill metadata
/viral-loop Design viral loop for the product
/email-sequence Create email marketing sequence
/launch-plan Complete launch plan
/referral-program Design referral program

Best Practices

  • Provide clear, specific context about your project and requirements
  • Review all suggestions before applying them to production code
  • Combine with other complementary skills for comprehensive analysis

Common Pitfalls

  • Using this skill for tasks outside its domain expertise
  • Applying recommendations without understanding your specific context
  • Not providing enough project context for accurate analysis

Related Skills

  • analytics-product - Complementary skill for enhanced analysis
  • monetization - Complementary skill for enhanced analysis
  • product-design - Complementary skill for enhanced analysis
  • product-inventor - Complementary skill for enhanced analysis

Example

User request:

Review this campaign asset with @growth-engine, identify the main conversion problem, and produce an improved version grounded in the available evidence.

Limitations

  • Use this skill only when the task clearly matches the scope described above.
  • Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
  • Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.