French execution layer for the social engine: it owns how French reads for francophone Africa, not France, while language-standards owns the cross-language tone policy. The reader is an educated professional with advanced French comprehension; never assume the reader is in Paris.
Use When
- A campaign needs French posts, captions or ad lines for Kinshasa, Dakar, Abidjan, Douala or Bujumbura, not for readers in France.
- English social copy must be adapted into natural French rather than translated word for word, keeping the formal vous register.
- Prices, dates and institutions must follow francophone African usage: FCFA, BCEAO or BEAC, OHADA and local mobile money names.
- A French draft needs a native reviewer's check on grammar, gender agreement and identity details before the client sees it.
Do Not Use When
language-standardsfor the cross-language tone and grammar rulebook.east-african-englishwhen the copy stays in English for East African readers.swahili-native-copywhen the target language is Kiswahili.- Stop before publishing French copy that no native reviewer has checked; deliver it marked as awaiting review.
Required Inputs
| Artefact | Source/provider | Required? | If absent |
|---|---|---|---|
| Source material the French must convey: approved English caption or brief, brand voice, or raw client facts | Requester or approved brief | Yes | Stop; do not adapt an English caption the client has not approved. |
| Audience and market: France, francophone Africa (and which country), Canada or mixed; this sets vocabulary, register defaults and currency/date conventions | Client or brief | Yes | Default to francophone Africa broadly (FCFA, OHADA) and record the country as unconfirmed. |
Register decision: vous (default) or tu (youth/lifestyle) |
Brief or brand voice | Yes | Use formal vous and hold it across the post and its replies. |
| Platform and post type (caption, hook, ad, bio) | Brief | Yes | Draft a caption-length version and mark platform limits not assessed. |
| Offer facts, prices, names and protected terminology | Client source pack or authorised owner | Conditional | Use a visible placeholder such as [PRIX]; never invent a price, result or name. |
| Fluent French reviewer | Client or agency | Yes before release | Deliver the copy marked awaiting review, with native_review: not-assessed. |
Workflow
- Confirm the source material, market, register, platform and approval owner; route to
east-african-englishorswahili-native-copyif the copy should not be in French, and stop if the objective or audience is unknowable. - Fix the market conventions before drafting: francophone Africa by default (formal
vous; OHADA, BCEAO/BEAC, FCFA and local mobile money names, not France-specific institutions), or the market the requester names. - Choose
vousortuwith register and address and record the choice. - Adapt, do not translate: rebuild hooks, connectors and CTAs with idiom and hooks and sector terms with vocabulary by theme.
- Proofread against grammar pitfalls, anglicisms to avoid and typography and formatting: agreement, partitives, spacing, prices and dates.
- Run the back-translation test (French to English); where meaning drifts, correct the French and rerun the test until it holds.
- Run the
anti-ai-slopship gate, complete the identity and register review record, and hand over the copy with its native-review state; stop before publication while review is outstanding.
Market standard and sources
- Primary markets (standard): DRC, Congo-Brazzaville, Burundi, Senegal, Mali, Côte d'Ivoire, Togo, Cameroon, Gabon, Madagascar, Bénin, Burkina Faso, Niger, Guinea, Djibouti, Comoros. Target
Afrique francophonebroadly (Côte d'Ivoire, Sénégal, Cameroun, RDC, Guinée, Mali, Burkina, Gabon, Bénin, Togo…) withFCFAcurrency and OHADA/SYSCOHADA frameworks where relevant, not France-centric or Québécois vocabulary;language-standardsholds the full geographic policy. - Website and long-form French live in the website engine's sister skill (
content-copy/french-native-copy). - Source material distilled from: Annie Heminway, Practice Makes Perfect — Complete French Grammar; Boulares & Frérot, Grammaire progressive du français — Niveau avancé; Learn French II — Parallel Text; and the French–English Bilingual Visual Dictionary (DK).
Outputs
| Artefact | Consumer | Acceptance condition |
|---|---|---|
| Publish-ready French copy per platform and post type | Client reviewer; community manager | Register, agreement, typography and market conventions pass the checks below; no invented facts. |
| Native-review note (identity and register record) | Approver | Names the market, vous/tu choice, reviewer and review date, or states not-assessed. |
| Adaptation note | Client reviewer | Lists placeholders, adapted idioms and any claim still awaiting a source or authority. |
Evidence Produced
| Evidence | Format | Acceptance condition |
|---|---|---|
| Back-translation check | French line beside its English back-translation | Meaning matches the approved source without distortion. |
| Native-review record | YAML record from the identity and register review | Missing reviewer or date is recorded as NOT_ASSESSED, never as a pass. |
Capability and Permission Boundaries
Read and search only; analysis is read-only. Publishing, spend, live account changes, outreach and personal-data processing need explicit, action-specific client authority. Drafting French copy within the supplied brief is permitted; certifying native quality is not.
Degraded Mode
Without a fluent French reviewer or a confirmed market, return the narrowest qualified result and mark the affected checks not assessed. A francophone-Africa vous draft with placeholders and a back-translation can still be delivered, marked awaiting review.
Decision Rules
| Condition | Action | Failure or risk avoided |
|---|---|---|
| Market not named, or named as francophone Africa | Use vous, FCFA, BCEAO/BEAC and OHADA references; no France-specific institutions. |
Paris-centric copy that African readers reject. |
| Requester names France, Canada or another market | Replace the default market guidance with that market's conventions and record the change. | Imposing African defaults on a different audience. |
Youth or lifestyle brand and the client approves tu |
Use tu and make every verb, pronoun and possessive agree with it throughout the post and replies. |
Mixed register that reads as careless translation. |
| English source relies on an idiom or pun | Rebuild the idea in native French rather than calque it. | Literal or culturally misplaced copy presented as native-quality language. |
| A price, result or approval is missing | Stop that claim; request it or leave a visible placeholder. | Fabricated facts, implied consent or unauthorised publication. |
| Copy names a person, organisation or community | Keep the minimum identity record; add legal name or pronunciation only when purpose and consent require it. | Collecting identity data without need. |
Quality Standards
- A French native reader finds nothing that signals translation: no calques, no anglicisms, no English word order or punctuation spacing.
- Register is consistent across the post and its replies; every verb, pronoun and possessive agrees with the chosen
tu/vous. - Every adjective agrees in gender and number; partitives are correct and collapse to
deafter negation or quantity. - Typography follows French rules; prices read
12 500 FCFAor1 250,00 €, not€1,250.00. - Hashtags and discovery phrases are what a French speaker actually searches, not transposed English.
- The copy passes the back-translation test: French to English reproduces the intended meaning without distortion.
- Names, figures, quotations and platform rules are verified before use; notes to the client are in British English.
- The
anti-ai-slopship gate is run; a blocking factual, cultural, safety or permission defect stops release.
Anti-Patterns
- Translating the English caption word for word. Fix: adapt the hook, connectors and CTA with the idiom reference.
- Switching between
tuandvousinside a post or its replies. Fix: record the register choice first and check every verb and possessive against it. - Formatting prices the English way (
€1,250.00). Fix: use French spacing and decimal commas (12 500 FCFA,1 250,00 €). - Referencing Paris institutions for an Abidjan or Kinshasa audience. Fix: use FCFA, BCEAO/BEAC, OHADA and local mobile money names.
- Adding a price, result, quotation, platform limit or cultural claim without a traceable source. Fix: verify it, or qualify or remove it.
- Treating missing native-language review as approval. Fix: mark the check
not assessedand deliver the copy as awaiting review. - Publishing, sending or changing a live account from drafting authority alone. Fix: obtain explicit action-specific authority and keep the approval record.
References
- Register and address: read when fixing
tu/vous, softening requests or setting a formal-but-warm tone. - Idiom and hooks: read when the French is correct but flat, or when drafting hooks, CTAs and hashtags.
- Grammar pitfalls: read when proofreading articles, agreement, negation, pronouns or verb constructions.
- Anglicisms to avoid: read when French feels off without an obvious grammar error.
- Typography and formatting: read when finalising spacing, punctuation, prices and dates.
- Vocabulary by theme: read when a sector term and its gender are needed.
- Identity and register review: read when the copy names a person, organisation or community, or when recording native review.
language-standards: read when the cross-language tone policy or the full geographic policy is in question.east-african-english: read when the copy should stay in English for East African readers.swahili-native-copy: read when the target language is Kiswahili.- Anti-AI slop production gate: read before release.
- Repository agent guide: read when the engine-wide market, safety and anti-slop gates apply.
Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, +256 784 464178.