Brand Monitoring 📡
Track brand mentions across social media platforms and analyze sentiment.
Installation
npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g
Features
- Mention Monitoring — Track brand mentions across platforms
- Sentiment Analysis — Positive/negative/neutral classification
- Trend Tracking — Monitor mention volume changes
- Crisis Detection — Alerts for negative spikes or crisis keywords
- Competitor Comparison — Share of voice analysis
- Keyword Extraction — Identify trending topics
- Report Generation — Weekly/monthly reports
Supported Platforms
| Platform |
Method |
Stability |
| Reddit |
Public JSON API |
⚠️ Rate limited |
| Google News |
RSS Feed |
✅ Stable |
| DuckDuckGo |
Instant Answer API |
✅ Stable |
| YouTube |
HTML/RSS |
⚠️ Unstable |
Analysis Dimensions
| Dimension |
Method |
Output |
| Volume |
Mention count |
Trend graph |
| Sentiment |
NLP analysis |
Sentiment score |
| Sources |
Platform breakdown |
Source distribution |
| Keywords |
Topic extraction |
Word cloud |
| Competitors |
Share of voice |
Comparison chart |
Usage
Basic Monitoring
python3 scripts/monitor.py "YourBrand"
With Competitors
python3 scripts/monitor.py '{
"brand": "YourBrand",
"competitors": ["CompA", "CompB"],
"platforms": ["reddit", "google_news"]
}'
Demo Mode
python3 scripts/monitor.py --demo
Output Example
📡 Brand Monitoring Report
Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 MENTION OVERVIEW
Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
😊 SENTIMENT ANALYSIS
Positive: 45% ████████░░
Neutral: 38% ███████░░░
Negative: 17% ███░░░░░░░
Overall Score: 7.2/10 ✅
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📈 TREND (7 days)
Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔥 TRENDING KEYWORDS
1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ ALERTS
🔴 Negative spike on Thursday (+40%)
Related to: shipping delays
Recommendation: Monitor and respond
Crisis Detection
| Alert Level |
Trigger |
Action |
| 🟢 Normal |
< 20% negative |
Continue monitoring |
| 🟡 Warning |
20-40% negative |
Investigate sources |
| 🔴 Crisis |
> 40% negative |
Immediate response needed |
Monitoring Workflow
Set up brand keywords
↓
Monitor platforms
↓
Analyze sentiment
↓
Detect anomalies
↓
Generate alerts
↓
Weekly report
Part of Nexscope AI — AI tools for e-commerce sellers.
