A listing translated word for word from Chinese reads as foreign and ranks badly. A listing that makes an unsupported claim ("FDA approved", "100% safe", "best") can be removed or worse. This skill writes the listing for the buyer in the target market, inside the platform's limits, and checks every claim.
Part of the pm-chuhai bundle. Name the marketplace; field limits differ by platform and change over time.
What This Skill Produces
- The listing in the target language: title, bullets or key features, description, search terms
- A keyword map: the buyer's search terms and where each is used
- A claim check: every claim marked supported, needs evidence, or remove
- An image list: the photos and graphics the listing needs, in order
Required Inputs
Ask for these if not provided:
- The product: specifications, materials, what is in the box, certifications held
- The marketplace and country (for example Amazon US, Amazon.de, TikTok Shop UK, Shopee Malaysia)
- The buyer: who they are and the problem the product solves for them
- Competitor listings the person admires, if any
- The current Chinese listing, if there is one
Framework
- Buyer language first. List the words a buyer in that market would search, not a translation of the Chinese title. Ask for keyword data if the person has a tool; otherwise mark keywords as estimates.
- Title: brand, product type, the one or two features buyers filter on, size or quantity. Within the platform's character limit; check the current limit in the seller guidelines.
- Bullets or key features: one benefit per bullet, benefit first, then the feature that delivers it. Five bullets on Amazon-style marketplaces.
- Description: use cases, specifications, care, what is in the box.
- Search terms: synonyms and other spellings not already used; no competitor brand names.
- Claims check:
- Certifications (CE, UKCA, FCC, and so on) only if held, with the certificate on file
- No medical, safety or environmental claims without evidence
- No superlatives the platform or local advertising law restricts ("best", "No. 1")
- Units and sizes in the market's system (inches and pounds for the US)
Output Format
Listing: [product], [marketplace], [country]
1. Listing
- Title ([n] characters, limit [n])
- Bullets 1 to 5
- Description
- Search terms
2. Keyword map | Keyword | Estimated or measured | Used in |
3. Claim check | Claim | Status: supported / needs evidence / remove | Note |
4. Images needed | Order | Image | Purpose |
5. Chinese Explanation(Optional): a short Chinese note on the choices made, for the seller's team
Quality Checks
- Every field is within the stated platform limit, and the limit's source is named
- Every certification claimed is one the person said they hold
- No restricted superlative or unsupported health or safety claim remains
- Units match the target market
- The listing reads as written for the market, not translated
Anti-Patterns
- Machine translation of the Chinese listing.
- Keyword stuffing in the title. It hurts conversion and can breach platform rules.
- Claiming certifications not held. Listings get removed and accounts suspended.
- Competitor brand names in search terms.
Example Trigger Phrases
- "Help me write an Amazon US listing; the product is a portable juicer."
- "Localise my product listing for Amazon Germany."
- "Write a TikTok Shop UK listing for this phone stand."
- "Check whether my listing contains any prohibited words."