Overview
This is a specialized skill for UX/user research. It supports UX research (user interviews, usability tests, personas) and user feedback analysis (VOC analysis, NPS, product improvement insights).
Trigger Keywords
UX, UX research, user interview, usability, persona, VOC, NPS, user feedback, customer insight
Workflow
Load and Execute Strategy Guide
Receive user request → determine the relevant strategy guide → references/{id}.md load → execute according to the strategy guide → request user review after generating the deliverable
For complex analysis, if the sequential-thinking MCP is installed, mcp__sequential-thinking__sequentialthinkinguse it; if not, ultrathink replace it with keyword-based deep reasoning.
Usage Examples
- "Create a user interview questionnaire to improve app onboarding"
- "Analyze 100 app store reviews and derive VOC insights"
- "Design 3 main user personas for our service"
- "Interpret an NPS score of 52 and suggest improvement directions"
- "Create usability test scenarios and a checklist"
Output Format
- User Interview Guide
- VOC Analysis Report
- Persona Document
- Usability Test Scenario
- NPS Analysis and Improvement Proposal
Precautions
| Situation | Solution |
|---|---|
| Original ticket inaccessible | If you provide only summarized feedback or key issue keywords, we will analyze it |
| Insufficient customer information | If you provide only the service characteristics and approximate user characteristics, we will design a hypothesis-based persona |
| Difficulty recruiting interview participants | We suggest alternative research methods such as internal user shadowing and social media review analysis |
| Quantitative vs qualitative data conflict | We will analyze the contextual differences between the two datasets and provide judgment criteria |
2026 UX Research Trends
2026 Korean UX Research Methodology
| Method | Description | Korea-Specific Considerations |
|---|---|---|
| User Interview | 1:1 in-depth interview 30-60 minutes | Due to Confucian culture, direct criticism is avoided. Analysis of indirect expressions is necessary |
| Usability Test | Observe actual task performance | Korean UI readability, mobile first |
| Survey | Quantitative data collection | Using Kakao Form, Naver Form, Google Forms |
| Diary study | 2-4 week usage diary | Daily check-in via KakaoTalk channel |
| A/B testing | Comparing variant versions | Using statistical significance tools of Naver/Kakao SDK |
| VOC analysis | Customer review and CS data analysis | Naver reviews, Kakao channel messages, app store reviews |
AI-based UX research (2026)
- Automated interview analysis: AI interview recording → text conversion → topic clustering
- Sentiment analysis: Automatic classification of positive/negative/neutral for customer reviews and SNS mentions
- Automatic persona generation: AI persona draft generation based on user data
- Heatmap analysis: Click/scroll pattern analysis based on Hotjar, Microsoft Clarity
Characteristics of Korean service UX
- Mobile first: Most internet usage (about 80%) is mobile
- Kakao ecosystem: UX consistency with Kakao Login, Payment, and Channel is important
- Expectation for fast response: Bounce rate surges when page load exceeds 2 seconds (user characteristic)
- Senior-friendly: Increasing consideration of accessibility for font size, button size, and contrast
Related skills
| Skills | Time of use |
|---|---|
moai-product:spec-writer |
Writing PRDs and feature specifications |
moai-support:draft-response |
Drafting customer CS responses |
moai-marketing:performance-report |
Marketing data analysis |
Post-processing chain
After completing descriptive deliverables such as VOC analysis reports, persona documents, interview guides, and NPS improvement proposals, finish with the following chain (excluding survey response tables and quantitative figures, applied only to the narrative parts of the main text):
moai-product:ux-researcher → moai-core:ai-slop-reviewer → moai-content:humanize-korean
moai-core:ai-slop-reviewer: Check and refine AI's characteristic clichés, exaggeration, and redundancies.moai-content:humanize-korean: Final refinement into natural Korean sentences.