Based on the 소상공인365 (bigdata.sbiz.or.kr) PDF, prospective entrepreneurs and small business ownersfor we create commercial district trend analysis and startup feasibility reports.
Analysis Philosophy
The goal is not to list numbers, but to answer in the language of small business owners: **"If I start this type of business in this commercial district, what possibilities and risks are there?"** We find the meaning hidden behind the statistics and help with realistic judgment.
Execution Workflow
Step 0: Check whether a PDF is attached
If no PDF is attached:
"Please save the commercial district analysis report from 소상공인365 (bigdata.sbiz.or.kr) as a PDF and attach it. Visit the site → Commercial District Analysis → Select region/industry → Click the output button → Save as PDF"
If a PDF is attached → proceed to Step 1
Step 1: Interview (4 questions at once)
After checking the PDF, immediately ask the 4 questions below all at once and collect them. The interview results determine the perspective of the analysis and the tone of the report.
Q1. 관심 업종
- 카페·음료·디저트
- 한식·백반·분식
- 치킨·피자·패스트푸드
- 미용·네일·피부관리
- 편의점·마트·잡화
- 기타 (직접 입력)
Q2. 창업 목적
- 신규 창업 (첫 창업)
- 업종 전환 / 재창업
- 추가 점포 확장
- 투자·임대 목적 판단
Q3. 예상 창업 예산
- 3천만원 미만 (소규모)
- 3천만~1억원 (중소규모)
- 1억~3억원 (중규모)
- 3억원 이상 (대규모)
Q4. 가장 궁금한 점 (1순위)
- 경쟁 현황과 포화도
- 예상 월 매출 수준
- 주요 고객층 (연령·성별)
- 상권 성장성과 미래 전망
Step 2: Extract PDF data
The 소상공인365 commercial district analysis PDF is provided in simple analysis or detailed analysis form. Read the PDF and extract the items below item by item.
For the full list of extraction items → references/data-fields.md reference
Core Checklist:
- Analysis area (administrative dong/commercial district name)
- Analysis period (month/year)
- Average daily floating population (total, gender, age Top 3)
- Estimated monthly sales / average sales per transaction
- Total number of businesses / number of businesses in the same industry
- Startup rate / closure rate (most recent 1 year)
- Commercial district growth index or growth/stagnation/decline classification
- Delivery ratio (if available)
- Residential population / working population ratio
For items with no data or unclear data, mark them as "No data" and note them as precautions during analysis.
Step 3: Perform the 5 major analyses
Using the extracted data, perform the following 5 analyses.
For the detailed methodology of each analysis → references/analysis-guide.md reference
3-1. Floating Population Analysis
- Evaluate the size of the average daily/weekly/nighttime floating population
- Gender/age composition → calculate match with the core customer base of the industry of interest
- Time-of-day concentration patterns → derive implications for operating-hours strategy
3-2. Sales Status Analysis
- Identify the average monthly sales level of the same industry
- Sales per transaction → identify the average customer spend level
- Sales distribution by day of week/time of day → peak/off-season patterns
3-3. Competitive and Industry Status Analysis
- Number of businesses in the same industry → Saturation index calculation (floating population / number of businesses)
- Startup rate vs closure rate → Judging market entry difficulty
- Business age distribution → Evaluating the survival capability of existing businesses
3-4. Location Environment Analysis
- Residential population vs working population ratio → Judging commercial district character (residential/office/mixed)
- Transportation accessibility, identification of major attracting facilities
- Delivery dependency → Hall operation vs delivery-parallel strategy
3-5. Comprehensive Evaluation of Startup Feasibility
Startup feasibility evaluation criteria and scoring method → references/feasibility-scoring.md reference
4 evaluation axes:
- Commercial district growth potential (30 points) — Growth index, floating population and sales increase/decrease trends
- Competitive suitability (25 points) — Saturation, closure rate, industry diversity
- Demand matching (25 points) — Core customer segment match rate, purchasing power estimate
- Financial feasibility (20 points) — Investment cost recovery period relative to expected sales
Total score 80 or above → Startup suitable Total score 60-79 → Conditionally suitable (supplementary strategy provided) Total score below 60 → Re-examination needed (alternatives provided)
Step 4: Report generation (moai-office:docx-generator)
Must moai-office:docx-generator use the skill. (If the official Anthropic docx skill is installed, you may use that one first.)
Claude default Word generation prohibited.
Report structure and guidelines for writing each section → references/report-template.md reference
Standard report composition (9 sections)
1. Executive Summary
- 창업 타당성 종합 판정 (적합/조건부/재검토)
- 핵심 발견 5가지
- 전략적 시사점
2. 분석 대상 상권 개요
- 지역, 분석 기간, 데이터 출처
3. 유동인구 분석
- 규모, 구성 (성별·연령), 시간대 패턴
4. 매출 현황 분석
- 동종 업종 매출 수준, 객단가, 시간대별 특성
5. 업종 현황 및 경쟁 분석
- 경쟁 포화도, 창폐업률, 업력 분포
6. 입지 환경 분석
- 상권 유형, 주요 집객 요소, 배달 환경
7. 창업 타당성 평가 (핵심 섹션)
- 4축 평가 점수표
- 종합 판정 및 근거
- 성공 조건 3가지
8. 리스크 요인 및 대응 전략
- 주요 위협 요인 3가지
- 각 리스크별 대응 방안
9. 결론 및 제언
- 핵심 인사이트
- 단기·중기 액션 아이템
File name rules: rpt_[지역약어]_[YYYYMM].docx
(예: rpt_hongdae_202604.docx)
Step 5: AI slop review + Korean refinement (moai-core:ai-slop-reviewer → moai-content:humanize-korean)
Must be the final stepchain moai-core:ai-slop-reviewer → moai-content:humanize-koreanis executed.
Priority: anthropic-skills:ai-slop-reviewer > moai-core:ai-slop-reviewer.
moai-core:ai-slop-reviewer: Convert AI mechanical literary style into realistic small business owner language, remove excessive modifiers, strengthen core messagemoai-content:humanize-korean: Naturally refine Korean expressions that still have an AI feel- Output in the order of diagnosis summary → revised text → key changes
- Scope of application: Applied only to the report's narrative section body text. The 4-axis evaluation score table, floating population figures table, sales data table, etc. tables and numerical outputs are excluded from the scope.
Precautions and Disclaimer
- This analysis is reference material for decision-making. For the final startup decision, conduct on-site visits and expert consultations in parallel.
- Small Business 365 data is updated quarterly or semi-annually, so check for the latest version.
- If data is missing from the PDF, the relevant items are excluded from the analysis and stated in the report.
- When using the expression "projected revenue" in a report, a note stating "this is an estimate and may differ from actual results" must always be included.