Overview
This is a specialized skill for UX/user research. It supports UX research (user interviews, usability tests, personas) and user feedback analysis (VOC analysis, NPS, product improvement insights).
Trigger Keywords
UX, UX research, user interview, usability, persona, VOC, NPS, user feedback, customer insight
Workflow
Load and execute strategy guide
Receive user request → determine the relevant strategy guide → references/{id}.md load → execute according to the strategy guide → request user review after generating the deliverable
For complex analysis, if sequential-thinking MCP is installed, mcp__sequential-thinking__sequentialthinkingand if not, ultrathink replace it with keyword-based deep reasoning.
Usage Examples
- "Create a user interview questionnaire to improve app onboarding"
- "Analyze 100 app store reviews and derive VOC insights"
- "Design three main user personas for our service"
- "Interpret an NPS score of 52 and suggest improvement directions"
- "Create usability test scenarios and a checklist"
Output Format
- User Interview Guide
- VOC Analysis Report
- Persona Document
- Usability Test Scenario
- NPS Analysis and Improvement Suggestions
Precautions
| Situation | Solution |
|---|---|
| Unable to access original ticket text | If you provide only summarized feedback content or key issue keywords, we will analyze it |
| Insufficient customer information | If you provide only the service characteristics and approximate user characteristics, we will design a hypothesis-based persona |
| Difficulty recruiting interview participants | We suggest alternative research methods such as internal user shadowing and social media review analysis |
| Conflict between quantitative vs qualitative data | We will analyze the contextual differences between the two datasets and provide judgment criteria |
2026 UX Research Trends
2026 Korean UX Research Methodology
| Method | Description | Korea-Specific Considerations |
|---|---|---|
| User Interview | 30-60 minute 1:1 in-depth interview | Due to Confucian culture, direct criticism is avoided. Analysis of indirect expressions is needed |
| Usability Test | Observe actual task performance | Korean UI readability, mobile first |
| Survey | Quantitative Data Collection | Use of Kakao Forms, Naver Forms, Google Forms |
| Diary Study | 2-4 week usage diary | Daily check-in via KakaoTalk Channel |
| A/B Testing | Comparison of variant versions | Use of statistical significance tools in Naver/Kakao SDK |
| VOC Analysis | Analysis of customer reviews and CS data | Naver reviews, Kakao Channel messages, App Store reviews |
AI-based UX Research (2026)
- Automated interview analysis: AI-based interview recording → text conversion → topic clustering
- Sentiment analysis: Automatic classification of customer reviews and SNS mentions into positive/negative/neutral
- Automatic persona generation: AI-based persona draft generation based on user data
- Heatmap analysis: Click/scroll pattern analysis based on Hotjar, Microsoft Clarity
Characteristics of Korean Service UX
- Mobile First: The majority of internet usage (about 80%) is mobile
- Kakao Ecosystem: Importance of UX consistency with Kakao Login, Payment, and Channel
- Expectation of fast responses: Bounce rate surges when page load exceeds 2 seconds (user characteristic)
- Senior-friendly: Increasing consideration of accessibility such as font size, button size, and contrast
Related Skills
| Skill | When to use |
|---|---|
moai-coworker:collab-spec |
Writing PRDs and feature specifications |
moai-cs:cs-draft-response |
Drafting customer CS responses |
moai-marketer:marketing-performance-report |
Marketing data analysis |
Post-processing chain
After completing narrative deliverables such as VOC analysis reports, persona documents, interview guides, and NPS improvement proposals, finish with the following chain (excluding survey response tables and quantitative figures; applies only to narrative body text):
moai-coworker:collab-ux-research → moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize → 최종 검수
moai-coworker:ai-slop-reviewer: Check and refine AI-specific clichés, exaggeration, and redundancy.moai-writer:korean-humanize: Final polish into natural Korean sentences.
References
| File | Load condition |
|---|---|
| references/ux-research.md | When UX research is requested (user interview design → usability testing → persona development → journey mapping → insight synthesis) |
| references/user-feedback-analysis.md | When user feedback analysis is requested (survey design → NPS/CSAT analysis → sentiment analysis → feedback classification → insight extraction) |