Dung khi campaign dang chay va can asset gap: toc do quan trong hon perfection. Variant moi chay duoc trong 4 tieng tot hon asset hoan hao xong sau 2 ngay. Brief du de lam, khong can du de dep.
Khi nao dung / khong dung
| Tinh huong | Dung skill nao |
|---|---|
| Creative fatigue, CTR drop, frequency cao, can variant trong ngay | Skill nay (48) |
| Test angle moi tren nen creative dang work | Skill nay (48) |
| Asset moi hoan toan, concept moi | 42-brief-hinh-anh (brief day du) |
| Landing page, video, email | 12 / 44 / 49 (khong quick duoc) |
| Khong co creative winner nao de base vao | 42-brief-hinh-anh |
Thu thap thong tin (hoi 1 lan, nhanh)
Gop trong 1 tin nhan, toi da 4 cau:
- Can asset loai gi + kich thuoc? Static / carousel / story — kenh nao?
- Base tu creative nao? Creative nao CTR cao nhat dang chay (link file / Canva)? Neu khong biet, keo data tu
21-audit-ads-performance. - Angle / message moi la gi? Khac gi so voi creative dang chay? Copy da co chua hay can viet luon?
- Deadline? Can xong luc may gio — deadline cung, khong flexible.
Nguyen tac
- Nhan ban, khong lam moi. Tim creative dang work va thay 1 element — nhan ban winner nhanh hon sang tao moi.
- 1 thay doi chinh moi variant — khong phai 5 thay doi cung luc (de con biet vi sao thang/thua khi doc data).
- Chi brief nhung gi KHAC so voi creative goc — giu nguyen phan con lai.
- Deadline la cung. Khong lam kip thi bao ngay, khong im lang.
- Leader/Media Buyer cam ket feedback trong 30 phut sau khi designer nop — khong co feedback sau 1 tieng = coi nhu approved.
- Approve nhanh chi check 3 diem: dung message / dung kich thuoc / co CTA.
Quy trinh
Buoc 1 — Xac dinh base (5 phut)
Creative nao CTR cao nhat dang chay? Do la base de nhan ban. Lay link file goc (Canva/Figma) — luon nhan ban tu file goc, khong tu file export.
Buoc 2 — Viet quick brief 1 trang (15-30 phut)
Dung template ben duoi. Chi dien bang "thay doi cu the" — moi thu khac giu nguyen theo base.
Buoc 3 — Designer lam trong 2-4 tieng
Duplicate base → thay dung element da ghi → export dung kich thuoc → nop.
Buoc 4 — Review 30 phut, 3 diem
Message dung? Kich thuoc dung? CTA co? Dat → day len ads ngay. Khong co feedback sau 1 tieng → designer coi la approved va nop file final.
Cau truc ket qua
Ten file: quick-brief-[campaign]-[YYYYMMDD].md
# QUICK BRIEF — [Ten asset] — [ngay]
Deadline: [gio:phut ngay X] (khong flexible)
Lam trong: 2-4 tieng
Base tu: [link Canva / ten file goc — creative CTR cao nhat]
## Base template
- Duplicate tu: [link]
- Giu nguyen: [layout / background / logo / font]
- Chi thay: [copy / mau / image / CTA — chon 1 thay doi chinh]
## Thay doi cu the
| Element | Noi dung cu | Noi dung moi |
|---------|-------------|--------------|
| Headline | | |
| Subtext | | |
| CTA | | |
| Visual / image | | |
## Kich thuoc can
- [ ] 1080x1080px — FB Feed
- [ ] 1080x1920px — Story (neu can)
## Export & nop
- Format: JPG
- Nop qua: [Zalo / Drive folder]
- Ten file: QUICK_[Campaign]_[Ngay]_v1.jpg
## Review
- Check 3 diem: message dung / kich thuoc dung / CTA co
- Feedback trong: 30 phut sau khi nop
- Khong feedback sau 1 tieng = approved
## Context (1-2 cau)
[CTR dang drop tu X% / frequency vuot nguong / test angle moi: ...]
SLA tong the
| Buoc | Ai | Thoi gian |
|---|---|---|
| Viet quick brief | Leader / Media Buyer | 30 phut tu khi phat hien van de |
| Lam asset | Designer | 2-4 tieng |
| Review | Leader / Media Buyer | 30 phut sau khi nop |
| Khong feedback | — | Sau 1 tieng = approved |
| Launch day standby | Designer | Phan hoi yeu cau trong 2 tieng |
Lien ket skill
21-audit-ads-performance: nguon data xac dinh creative fatigue (frequency, CTR) va winner de base.19-ab-test-setup: variant moi tu quick brief nen vao khuon A/B test — 1 thay doi = 1 bien.41-campaign-asset-list: them dong asset moi vao list + update trang thai.42-brief-hinh-anh: fallback khi khong co winner de nhan ban — brief day du.50-asset-resize: khi variant thang, resize ra cac kich thuoc con lai.47-design-review: quick asset chi check 3 diem — khong can full review 40 diem.
Checklist chat luong
- Co base cu the (link file goc creative winner)
- Chi 1 thay doi chinh — cac element khac giu nguyen
- Bang thay doi cu the ghi ro cu → moi
- Deadline gio cu the, designer da xac nhan lam kip
- Kich thuoc + format + noi nop ghi ro
- Context 1-2 cau de designer hieu vi sao gap
- SLA review 30 phut duoc cam ket tu nguoi duyet
- Sau khi chay: ghi ket qua variant (win/lose) vao asset list